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The First Nanshan Zhishang Cup China Dress Design Competition
Reporter: Dong Xiaoyan, Guan Yunhe
Formal dress is a kind of clothing that integrates design, technology, technology and scale. It has a long history and profound details. It is the dress that can best reflect the spirit of a country, and is also a banner of the comprehensive development strength of the national clothing industry. Since the development of China's clothing industry, it has accumulated a strong strength. It is necessary to make continuous efforts in the formal dress design, accelerate the construction of a new development pattern of formal wear industry, and highlight the great Chinese bearing.
Under this background, under the guidance of China Textile Industry Federation, the "first Nanshan Zhishang cup · China formal dress design competition", jointly sponsored by China Fashion Designers Association and Shandong Nanshan Zhishang Technology Co., Ltd., has set off a fashion of formal dress design in the design field since it was launched in August this year, 1310 entries came from all over the country. After the strict evaluation and selection of the preliminary re evaluation, 23 works were finally selected and were shortlisted for the final.
From December 20 to 21, more than 20 people from the competition team came to Shandong Nanshan Zhishang science and Technology Co., Ltd. for two days' field visit, interactive exchange and fabric selection.
As one of the organizers of this competition, Shandong Nanshan Zhishang Technology Co., Ltd. is one of the few integrated wool textile and garment industry chain companies in the world. It has a complete wool textile clothing industry chain from wool to ready-made clothing, and has set up research and development centers in many countries. Its research and development capabilities span the international R & D capacity, the productivity of the whole industry chain, and the development of the industry chain are all over the world The market insight of global marketing will become the strong backing for the design and production of this competition.
On the morning of the 20th, the contestants visited the reception center of Nanshan Development Exhibition Hall, Nanshan Zhishang woolen top factory, worsted textile company, yunshang factory, professional wear exhibition hall, Nanshan Zhishang Fashion Plaza, etc., to get a close understanding of the high-level formal dress making process from raw material processing, technology research and development, design and manufacturing to product display and image shaping.
In the reception center of Nanshan Development Exhibition Hall, the competitors have a detailed understanding of the industrial layout of Nanshan holding group through sand tables, videos, exhibits, etc. among them, Nanshan Zhishang, as one of the leading industries, has realized the whole industry chain from wool processing to terminal brand. It is characterized by originality and science and technology, and takes advanced customization as the direction to lead the future development.
In Nanshan Zhishang wool top factory, the director led the competitors through the whole process from wool mixing, wool washing, drying to combing, combing and packing. For the contestants engaged in design work, this is an upstream process full of mystery and interest. Like a group of curious students, we are surrounded by the teacher.
In the production workshop of the worsted company, we witnessed the whole process of wool from roving, fine sand, automatic winding to weaving. When you get to know the process, you can touch the superfine wool fabric, cold comfort fabric, antibacterial fabric, fragrance fabric and outdoor cashmere fabric at the door of the workshop.
In yunshang factory, intelligent CNC cutting machine is adopted for customized cutting line to provide more precise single quantity and single cutting service for customized suits; The combination of automatic hanging system and real-time monitoring system can maximize the production efficiency and solve the quality problems in the initial stage. "It turns out that China's formal dress production has reached such an intelligent level. If you have a chance, you should come to see it earlier!" The players sigh with regret.
Nanshan Zhishang professional wear exhibition hall displays a large number of samples of Nanshan professional wear, tooling, school uniform and other plates. By touching the finished products, the contestants have a deeper understanding of the relationship between design and demand, and the combination of technology and art, which provides a strong intellectual support for the subsequent production of finished products.
On the afternoon of 20th, leaders of various organizers and designers gathered together in Nanshan Zhishang Fashion Plaza to discuss the competition concept, competition experience and the future of China's local formal wear industry. The atmosphere was warm and active. Zhu Shaofang and Xie Fangming, full-time vice presidents of China Fashion Designers Association, Zhao Liang, chairman of Shandong Nanshan Zhishang Technology Co., Ltd., and other leaders attended the event.
Zhu Shaofang, full time vice chairman of China Fashion Designers Association
Zhu Shaofang, full-time vice chairman of China Fashion Designers Association, delivered a speech. First of all, he appreciated Nanshan Zhishang's full support for the competition. China Fashion Designers Association has been advocating design innovation and committed to talent mining. This competition is intended to appeal to the industry to pay more attention to dress design and help China's formal wear industry to reach a higher peak. She also hopes that the players will not only see this experience as a competition, but also as an opportunity to learn and grow.
Designer representative Sui Jiachun
The designer, on behalf of Sui Jiachun, made a speech to thank everyone for the opportunity to display their talents. As a designer, she should have a broad perspective and in-depth knowledge. She will find the balance between practical, scientific and artistic, and strive to compete to the level. She also thanks Nanshan for her trust in the players.
Designer representative Cui Xin
Cui Xin, a designer representative, said, "Nanshan Group is an enterprise with feelings. I'm from Shandong Province. It's my first time to participate in the formal dress design competition. I will prepare for the final with a professional and rigorous attitude, and hope that the competition will continue for a long time."
During the communication, many professionals from Nanshan Zhishang communicated with the contestants on the issues of fashion trend release and formal dress production technology.
After that, the contestants officially entered the three-hour fabric selection process, and the exquisite fabrics with various crafts, colors and styles were displayed in front of them, just like opening the treasure house of high-end formal clothes fabrics in China, becoming the biggest killer mace in the follow-up competitions. The contestants rubbed their fists and palms and were eager to try.
It is reported that after the event, the competition is about to enter a tense fashion production link, and the final and award ceremony will be held in late March 2022. Finally, 1 Gold Award, 2 silver award, 3 Bronze Award, 10 Excellence Award and several shortlisted awards were finally determined.
China Fashion Designers Association will continue to join hands with Shandong Nanshan Zhishang Technology Co., Ltd. to promote the rise of new fashion design force and cultivate "future new generation" in the field of formal dress design through this competition!
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