Gao Mengxuan, Joint General Manager Of Ping An Smart City

          Under the normalization of new crown pneumonia epidemic prevention and control, the National Health Commission issued a notice requiring Internet diagnosis and treatment consultation service in epidemic prevention and control, proposing to give full play to the role of Internet diagnosis and treatment consultation service in epidemic prevention and control. In this case, smart city provides a basic guarantee for people's life safety, and smart medicine also leads a new social trend.

After experiencing the initial stage of fuzzy core business, smart medical takes health management as the main line, uses artificial intelligence, sensor technology and so on, which makes medical service gradually move towards real intelligence. Moreover, under the guidance of the new health care reform program, governments at all levels continue to increase investment in construction, carry out government enterprise cooperation, and help smart health step into people's lives.

In 2018, Ping'an smart city was established, relying on artificial intelligence, blockchain, cloud computing and other technologies to promote the innovation of urban management means, management mode and management concept, and deeply plough into many fields of smart city construction. As one of the key sectors, Ping'an intelligent medical, based on the information technology development ability and askbob artificial intelligence algorithm architecture, launched the "national new crown pneumonia epidemic situation real-time dynamic" within 36 hours during the epidemic period, assisted on-line epidemic self-examination and guided treatment, alleviated the pressure of offline hospitals and reduced the risk of cross infection More than 300 official new media platforms have been launched in Guangdong and other places.

In this case, what is the core driving force behind the development of smart medical products? What is the status quo of "Internet + medical health" industry? How to continue to expand the market after the global epidemic situation has entered a stable state? How to face the biggest obstacle in the development of the industry?

Recently, the 21st century economic reporter interviewed Gao Mengxuan, the joint general manager of Ping An smart city, who is in charge of smart medical business, to discuss the development prospects of smart medical care and the further development of "Internet + medical health" industry.

Gao Mengxuan. Information map

All round empowerment of smart technology

21st century: Ping An smart city is a science and technology company focusing on the construction of new smart city. It has applied such cutting-edge technologies as big data, cloud computing, blockchain and artificial intelligence in its business. What is its specific development plan in the field of big medical care?

Gao Mengxuan: medical treatment is Ping An's second major strategic field outside finance. At present, Ping An's medical ecosystem has set up Ping'an health, medical insurance technology, Ping'an intelligent medical care, etc. As a part of the smart city, Ping An smart medical aims to empower offline entities with new technologies. Among them, it mainly includes four parts.

The first is enabling regulation. At the State Council's regular policy briefing held by the Information Office of the State Council on May 9, 2020, Li Bin, deputy director of the National Health Commission, said that the construction of public health emergency system should be strengthened. Among them, he proposed to promote the modernization of the disease control system, establish a treatment mechanism with different levels, and consolidate the grassroots network. Ping'an smart medical also takes the supervision of primary medical institutions as the starting point, responds to the call of the "14th five year plan" and strengthens the grassroots.

The second is the enabling hospital. Ping'an intelligent medical care focuses not only on the development of the hospital core system SaaS, but also on the medical community and medical consortium. Through the interconnection of intermediate data, we have developed intelligent applications such as intelligent imaging and auxiliary diagnosis and treatment, providing medical and health services covering the whole process before, during and after diagnosis. Among them, in terms of auxiliary diagnosis, Ping an intelligent medical can cover more than 3000 common diseases.

In addition, Ping'an smart medical also attaches importance to enabling doctors and serving patients with chronic diseases. In terms of enabling doctors, askbob, based on artificial intelligence technology and Ping An's own five medical databases, can provide services in information acquisition and medical think tanks, and become a good assistant for doctors in diagnosis and treatment and self-improvement. In terms of serving patients with chronic diseases, according to the Joint Research Report on China's medical reform jointly issued by the World Health Organization and the National Health Commission, there are about 300 million chronic patients in China. Ping An provides intelligent and online services for chronic patients and doctors in charge of patients through artificial intelligence technology, so as to achieve high efficiency from screening to management.

21st century: how many medical institutions are covered by Ping An smart medical? Data standardization is a major concern of the smart medical industry. How can ping an empower it?

Gao Mengxuan: at present, among the more than 30000 medical institutions covered by Ping'an intelligent health care, in addition to the 6700 tertiary medical institutions, on the whole, they mainly focus on enabling primary medical institutions. Therefore, our cooperation partners are mainly located in provinces, cities and counties, such as Chongqing, Hubei and Gansu. We assisted Gansu Health Commission to build a set of intelligent auxiliary diagnosis and treatment system based on artificial intelligence, providing real-time auxiliary diagnosis recommendation, standardized and personalized treatment scheme recommendation for primary doctors. It has been implemented in more than 20000 primary medical institutions in Gansu Province, thus reducing misdiagnosis and missed diagnosis, and improving the efficiency of medical services The enhancement of grass-roots service capacity provides effective help.

In cooperation with medical institutions or platform construction, we will use artificial intelligence, the latest clinical guidelines and Ping An's own medical database, covering disease database, drug database, treatment database, medical resource database and personal health database, to identify unreasonable or non-standard content, and help to realize data standardization and standardization.

21st century: Taking the new pneumonia epidemic as an example, what is the operation logic behind the products such as "question and answer", "epidemic analysis", "new epidemic prevention and control service management platform" on the platform of "national new crown pneumonia epidemic situation real-time dynamic" on the line of Ping An Intelligent medical?

Gao Mengxuan: the above products focus on the "four pre-warning", that is, early warning, prediction, pre plan and pre-warning. First of all, through artificial intelligence, big data and other technologies, we can better realize the early warning of public health emergencies such as epidemic situation. For example, during the epidemic period, Ping'an smart city helped Shenzhen municipal government to create the "I Shenzhen" app to launch the epidemic prevention and control service zone, providing "policy guidance", "epidemic tracking information", "peer query" and other functions, collecting the latest epidemic dynamics and authoritative political and policy documents, and updating the epidemic news and prevention and control measures of various provinces and cities in real time for users.

Secondly, through the AI model, the multi-dimensional data collection can be used to predict the development trend of public health emergencies, form a plan, and provide decision support for government regulatory departments. During the epidemic period, Ping'an intelligent medical provided daily epidemic prediction report for 15 provinces and cities with the highest accuracy of 99.8%. Finally, it provides medical staff with reporting, auxiliary diagnosis and other digital tools based on the clinical guidelines of new crown pneumonia, which integrates education, monitoring, early warning and statistical analysis.

Payment becomes the biggest challenge

21st century: the medical sector is characterized by high investment and slow response. What is Ping An's position in smart city? Are there any requirements for commercialization and profit?

Gao Mengxuan: as a part of the smart city, Ping An has always positioned smart healthcare as a strategic sector. We will focus on and tilt the investment cycle.

21st century: during the epidemic period, the company's outstanding performance has a positive effect on performance. So, when the global epidemic situation has entered a stable state and the sales volume of products has returned to the right track, how will ping an intelligent medical care broaden the market? What is the development direction of safe smart city?

Gao Mengxuan: considering that health care reform is a long-term project, Ping'an intelligent medical will still attach great importance to the reinforcement of public health construction after the epidemic. On the one hand, chronic diseases are more closely related to the level of national health. The integration of medical treatment and prevention is the general trend. The medical system is changing from "treating the disease" to "preventing the disease", that is, from pre disease prevention, medical treatment to health management, and its scope is constantly expanding. Although the current epidemic has accelerated this trend, it will continue to exist for a long time to come.

On the other hand, in recent years, the state has increased investment in the construction of the alliance, whether it is the regional medical center, the Urban Medical Association, or the county medical community, the purpose of which is to sink the head medical resources, and this is one of the focuses of Ping An Intelligent Medical care. Therefore, in the future, we will continue to implement in accordance with the national strategic policy and upgrade the functions of online, telemedicine and medical informatization.

As far as smart city is concerned, Ping An and other regulatory authorities such as the municipal regulatory bureau have cooperated in many fields, and will continue to deepen their efforts in the future. For example, in terms of supervision, the cold chain food supervision system built by Ping An can realize the functions of early warning of imported cold chain food risk and traceability of upstream and downstream chains, and has been implemented in many cities; In terms of environmental supervision, Ping An also helped relevant departments to supervise and control the medical waste isolation area and treatment sites.

21st century: what kind of impetus will the national policy of promoting the combination of Internet and health care bring to the industry? What difficulties are facing the "Internet + medical health" industry to be solved?

Gao Mengxuan: in 2018, the "opinions on promoting the development of" Internet + medical health "officially issued by the general office of the State Council is the policy soil for optimizing the development of the industry. The subsequent outbreak of new crown pneumonia has accelerated the internet medical treatment and Internet third-party services.

However, although half of the million medical institutions in China are private institutions, China's core medical system is still a public medical system, accounting for about 80% of the total amount of diagnosis and treatment.

At present, the core problem of "Internet + medical health" still exists in the payment end. In China, the implementation of the measure of integrating internet medical care into medical insurance payment is still in its infancy. Many services such as expert consultation, chronic disease management and drugs still need to be purchased by patients at their own expense. However, it is worth mentioning that many commercial insurance companies have started to cooperate with some online health service platforms. Although the current commercial insurance share is relatively small, in the future, I believe that this will form a trend, and there is a large space for growth.