Humen Pushes Forward The Construction Of World-Class Fashion Industry Cluster

With optimized configuration, platform building and space expansion, Humen has made every effort to promote the construction of world-class fashion industry cluster Pioneer Area. After more than 30 years of development, Humen clothing industry competition is becoming more and more fierce, and more and more Humen garment enterprises begin to move towards internationalization, globalization and branding. How can we make more and more Humen garment enterprises go abroad and go to the world? How can we make Humen a fashion culture center with global influence and attract the attention of international fashion fashion fashion giants I believe that these are the problems that the leaders of Humen have been thinking about.

In November last year, Humen and the China Textile Industry Federation signed an agreement on "building a leading area for world-class textile and garment industry clusters" in Beijing, and held a launching ceremony at the opening ceremony of the last Humen clothing fair. This is a solid step for Humen clothing to enter the international market. After one year's efforts, the construction of this pilot area has made substantial progress. Four public service platform projects including "China Textile Information Center Dawan District fashion industry sustainable development research center" under China Textile Industry Federation will be settled in Humen "Dawan District international fashion Valley"; the TOD comprehensive development project of Humen high speed rail station, an international top fashion industry R & D cluster area invested by state-owned poly group, has started; Humen high-end industrial park -- "Yiliu Fashion Industrial Park" is also about to start the transformation and construction The core competitiveness of Humen clothing development -- the optimal allocation of resources, the optimization and integration of industrial chain, and the expansion of new space for industrial upgrading are gradually emerging, which will lay a more solid foundation for the construction of world-class fashion industry cluster in Humen, and inject new vitality and fashion charm into the construction of "Bay Area fashion city and charming quality Humen".

Central enterprises help to build the TOD core area of Humen high speed railway station into an international top fashion industry R & D and Exhibition Center

Humen high-speed railway station area, with the advantages of "three in one" of high-speed rail, urban rail and subway, is a comprehensive rail transit hub connecting Guangzhou, Shenzhen and Hong Kong, and an important transportation node in Guangdong, Hong Kong, Macao and Dawan district.

How to make good use of the advantages of this comprehensive rail transit hub to help humen's urban development and industrial development. Humen Town has long planned to build Humen high-speed railway station into a comprehensive transportation hub integrating station and city, a modern industrial cluster area integrating industry and city, and an international community suitable for living, business and tourism.

The TOD core area comprehensive development project of Humen high speed railway station covers an area of about 198900 square meters, with a total construction area of about 1503300 square meters. It is a large-scale urban TOD complex jointly built by poly and China Railway Administration, integrating transportation, commercial office, culture and residence. The Humen high-speed railway station where the project is located takes Guangzhou Shenzhen Hong Kong high-speed railway as its main traffic artery, effectively connecting Guangzhou Shenzhen intercity rail and Dongguan Metro Line 2. It takes 17 minutes to arrive at Guangzhou south station and Shenzhen North Station, and 38 minutes to Hong Kong West Kowloon Station, realizing a one hour Bay area life circle.

The project has been included in the municipal key projects. Under the cooperation mode led by the government and jointly developed by enterprises, the land transfer project will be started within one month. China Silk Group Southern regional headquarters project and China Light Industry Group Southern regional headquarters project will be stationed soon. Driven by the two central enterprise groups of China silk and China light, it will build an international top fashion industry R & D and Exhibition Center, and a modern industrial cluster integrating headquarters economy, R & D design, fashion release, business exhibition and business circulation.

Among them, China Silk Group Co., Ltd. (hereinafter referred to as "China silk group") is subordinate to China Poly Group Co., Ltd. It is the only central enterprise group with silk as its main business under the direct supervision of the state owned assets supervision and Administration Commission of the State Council. It is one of the enterprises with the longest history and the largest scale engaged in silk import and export trade in China. At present, China silk group has developed into a comprehensive enterprise group with high-end silk raw materials, silk products, silk spinning trade and other silk businesses as the core, as well as chemical logistics, comprehensive trade, fashion magazines, property management and other industries.

China Light Industry Group Co., Ltd. (hereinafter referred to as "China Light Group") is subordinate to China Poly Group Co., Ltd. At the end of 2008, with the approval of the State Council, it was reorganized from three central enterprises, namely, China Light Industry Group Corporation, China Haicheng International Engineering Investment General Institute and China Light Industry Foreign Economic and Technological Cooperation Corporation. The main business of China Light Industry Group is as follows: the development and application of light industry raw materials and products, subordinate four national research institutes of pulp and paper, food fermentation, daily chemical and leather shoe making; general contracting and engineering planning, consulting, design, construction, supervision and technical services of light industry and related projects at home and abroad; R & D, manufacturing, sales and service of light industrial equipment; and; International cooperation in trade, trade, trade and labor services.

At that time, it will give full play to the advantages of China silk group in high-end silk raw materials, silk products, silk workshop trade, chemical logistics, comprehensive trade and fashion magazines, as well as the advantages of light industry raw materials and product development, light industry engineering general contracting and technical services, light industry equipment R & D and manufacturing, import and export trade, etc., and introduce high-end fashion technology Aim to create a comprehensive industrial service area integrating business services, industrial research and development, industry and city integration, international trade and talent introduction, so as to promote the garment industry of Humen Town to be better and stronger, and strive to improve the industrial level and urban appearance of Humen Town.

At present, the earth excavation and supporting cast-in-place piles have been basically completed in the residential area of the project, and the reconstruction and expansion project of the station building has also started, which is expected to be completed by the end of 2022.

2 billion to build Dawan District international fashion Valley, four national public service platforms settled in

In November last year, Humen and the China Textile Industry Federation signed an agreement on "building a leading area for world-class textile and garment industry clusters" in Beijing, and held a launching ceremony at the opening ceremony of last year's Humen clothing fair. This is a solid step for Humen clothing to enter the international market. After one year's efforts, the construction of this pilot area has made substantial progress. Developed by Guangdong fashion industry development Co., Ltd. and Dongguan Yichun Group Co., Ltd., the international fashion Valley in Dawan district will be built soon.

Dawan District international fashion Valley is committed to building an international fashion industry cluster area and a global influential fashion culture center integrating design, R & D, high-end manufacturing, new product release, new product display, product trading, brand cultivation, industrial culture presentation, talent cultivation and financial services, so as to empower local garment enterprises and help Humen garment industry development.

With a total investment of 2 billion yuan and a land area of about 220 mu, the project will build five industrial centers, including the international fashion brand center, the international fashion product intelligent manufacturing center, the international fashion culture center, the Asian creative design center, and the innovation center of Guangdong, Hong Kong and Macao Bay area of China Textile Union. Meanwhile, it will create a well-known headquarters space, a vertical intelligent manufacturing space and a new one "Eight dimensional space", such as the publishing space of Yingdu, the entrepreneurial space with brightness, the cultural space with thickness, the exhibition space with breadth, the talent space with temperature, and the service space with precision.

With the opportunity of cooperation between Humen Town and China Textile Industry Federation to jointly build a "world-class textile and garment industry cluster pilot area", the project will build a number of national brand public service platforms to absorb rich industrial resources at home and abroad. On November 19, the opening ceremony of this service fair will be held, The four major public service platform projects of Dawan District fashion industry sustainable development research center of China Textile Information Center, Dawan District Science and technology innovation training base of China clothing association, clothing and Clothing Industry Research Institute of China Textile Engineering Association, and innovation and entrepreneurship base of Chinese fashion designer Dawan district under China Textile Industry Federation will officially settle down in "international fashion valley of Dawan district" in Humen 。

Dongguan Yichun Group Co., Ltd. will build a new marketing and R & D headquarters in the fashion Valley to enhance the corporate image, increase the attraction of enterprises for talents, and improve the production capacity of enterprises, so as to drive a number of high-quality clothing enterprises to settle in the fashion Valley and cultivate more well-known clothing jewelry brands.

Before that, Humen has established a national "Humen garment Collaborative Innovation Center", which consists of Humen Branch of national fabric Museum, Humen Laboratory of China Textile Federation testing center, Humen fashion creative design incubator, Humen fashion design and development center, Humen clothing technology innovation center, Humen fashion designer Gallery, Humen Exhibition Center, Vanke creative fashion commune, and Humen mutually beneficial fashion Ten innovation service platforms, such as clothing supply chain management platform and Humen clothing technology training center, have focused on improving the integrated innovation service system of clothing design, fabric research and development, testing and purchasing, e-commerce, supply chain innovation, enterprise incubation and talent cultivation, which has played an important role in promoting the high-end and intelligent development of the industry.

Today, Humen is making great efforts to build the 2.0 version of the public service platform of fashion Valley, a national brand industry. In the future, more national high-quality public service platform resources will be introduced to help the transformation and upgrading of Humen clothing industry.

On September 8, at the global advanced manufacturing investment promotion conference in Dongguan, the project was officially signed and is currently in the stage of approval and planning and design.

Joint transformation of 900 Mu old industrial zone to create a high-end fashion industrial park

For a long time, the lack of high-end industrial park has become a major bottleneck restricting the development of Humen clothing industry. Zhenkou "clothing flow fashion industrial park" will fill this gap.

The total area of zhenkou "Yiliu Fashion Industrial Park" is about 900 mu, which is a continuous reconstruction project. It is planned to integrate the clothing industry, fashion industry and community, and establish a closed-loop platform of clothing industry, fashion industry and community. The development of fashion industry in Dawan will help to upgrade the fashion industry.

The project is located in zhenkou Industrial Zone, which is a traditional industrial park, and most of the enterprises are small-scale production and manufacturing, and the building density is large. According to the project situation, the plan is divided into two phases. At present, the project will sign a formal transformation agreement in the near future, and then carry out the follow-up substantive work, such as project application, adjustment planning, starting demolition and so on.

"Internet + industry" and big data application help service enterprises transform to digital economy

In recent years, Humen has promoted the development of Humen Town into an important base of clothing and apparel e-commerce in China by vigorously promoting the synchronous development of tangible market and intangible market, and benign interaction between online and offline. Humen Town is rated as the "national e-commerce demonstration base" by the Ministry of Commerce of the people's Republic of China, and is the first national e-commerce demonstration base of clothing in China. E-commerce is developing rapidly. In 2019, online sales of 47.8 billion yuan will be realized through the third-party platform. There are more than 10000 enterprises and individual businesses engaged in e-commerce in the town, and more than 150000 employees.

Humen actively guides enterprises to change from the traditional production and operation mode to the "Internet + industry" mode. It is unique in the aspects of standardization construction, e-commerce incubation and cultivation system construction, industrial supply chain integration, live delivery with goods format, public service platform and so on. It has gradually become a characteristic Electronics with domestic leading, strong industry competitiveness, wide regional radiation and covering the whole clothing industry chain Business cluster area.

In the future, Humen will continue to optimize and improve e-commerce format structure and cross-border e-commerce public services, increase e-commerce talent training, continue to promote the improvement of e-commerce standard system, and carry out the application and promotion of local standards and industrial norms of supporting e-commerce technologies such as live admission, quality certification, electronic documents, and modern logistics, so as to boost the realization of Humen e-commerce New developments.

How to transform the traditional garment manufacturing enterprises to the digital new economy? Humenzhai fashion technology innovation Valley, located in the information supply chain fashion Park, emerges as the times require. It is committed to helping enterprises provide one-stop service supporting solutions. The project deeply interprets the new consumerism and the new consumption ecology, establishes the industrial Fashion Park in the integration of digital economy and real economy, formulates the overall planning of the whole industrial chain, and actively creates a modern park to realize resource optimization, talent sharing and information exchange.

The huge difference between the project and the traditional park in the operation mode is: first of all, it recruits and introduces the leading enterprises and institutions in the fields of Internet giants, big data service companies, live broadcasting, e-commerce operation, online celebrity incubation, online celebrity training, education, agent operation, supply chain, research and development design, original design, and intelligent manufacturing fields, so as to jointly create one After a complete industrial chain ecological service system, personalized service items are customized according to the needs of enterprises.

With Humen as the base, the project will radiate around the world, establish a designer data center, incubate designers, and form a new retail mode that allows designers and consumers to have a direct dialogue; through the application of big data, it will connect the production plan of factories with the sales data of industrial clusters, so as to realize the online order and offline supply chain system; Through cooperation with internet data companies, e-commerce platforms and live broadcast systems at home and abroad, the system is seamlessly connected to the port of the whole industry, eventually forming an online and offline integrated sales service system; establishing a personalized and differentiated training system in the process of digital economic application to provide one-stop nanny service for enterprises.

The project is located in humenzhai community and belongs to the reconstruction of old factory buildings. The first phase of the project is planned to invest 500 million yuan, with an area of 110000 square meters at present. The fire control, exterior wall renovation, rainwater and sewage diversion of environmental sanitation are being carried out in the early stage of interior decoration.

New exhibition and new business district promote the high quality development of Humen garment industry cluster

In recent years, Humen has made great efforts to invigorate the exhibition economy and serve the development of the industry. Since its completion and opening up at the end of 2016, Humen Convention and Exhibition Center has been focusing on the theme of "serving superior industries and boosting industrial development". It has held more than 100 exhibitions, conferences and other activities every year, attracting about 800000 people to participate in the exhibition every year, basically forming an interactive pattern between the industry and the exhibition, effectively serving the advantageous industries and promoting the development of industries In addition to the active participation of local enterprises in Humen, it also attracted relevant enterprises in Hong Kong, Taiwan, Beijing, Shenzhen, Guangzhou and Fujian The industry has participated in the exhibition, building a comprehensive business and experience platform across the upstream and downstream of the infant and child industry chain, making the development of Humen infant and child industry more concrete, and successfully building the exhibition into an influential independent brand exhibition.

In the next five years, Humen Convention and Exhibition Center will follow the guidelines of internationalization, marketization and specialization, continue to run various exhibitions and serve the development of the industry. First, we will continue to serve the advantageous industries such as clothing and cable, and hold relevant exhibitions; second, we will continue to host the Dongguan infant and child exhibition to build it into a more influential independent brand exhibition, so as to further expand and strengthen the infant and child industry in Humen; The third is to further combine the exhibition and industry, plan and host large-scale exhibitions such as clothing machinery and equipment exhibition, e-commerce exhibition and tourism exhibition, create a number of brand exhibitions, promote the integration and interaction of local industry and exhibition industry, so as to promote the further development of local exhibition industry.

After more than 40 years of development, Humen clothing industry has formed a large-scale industrial cluster, a complete set of industrial chain, a mature and developed market system. The existing clothing, clothing and surface accessories market covers an area of about 7 square kilometers, with a total business area of 2.45 million square meters. There are 40 professional markets and 15000 business households, with an annual sales volume of more than 90 billion yuan. In recent years, Humen has made great efforts to optimize the traditional clothing core business district with a square kilometer in Humen village community. This year, it has carried out centralized renovation. Based on the standard of "leisure, comfortable, clean and orderly, civilized and honest", it has taken actions from various aspects, such as vigorously beautifying the city's appearance and environment, comprehensively optimizing the traffic layout, innovating and activating publicity methods, and jointly purifying the shopping mall environment Ming demonstration business district, enhance the vitality and competitiveness of business district.

This year, we also launched the construction of parking lot in Fumin business district. The project plans to build a four storey parking building, with a total construction area of more than 30000 square meters, and can provide nearly 724 parking spaces, which will effectively alleviate the "parking difficulty" problem in humenzhai clothing core business district, reduce the procurement transportation and logistics costs, and realize the road, goods and Finance links. "Air corridor" will also be set up to connect Fumin fashion city and other surrounding markets to facilitate buyers to transport goods directly to relevant parking floors. The construction of the parking lot will integrate the entire clothing business district to achieve joint discussion, co construction and sharing, and become the "catalyst" for the great development of the business district, and help Humen clothing go to the world. Construction of the parking lot started in April and is expected to be completed by the end of December.

Grasp the opportunity of "three zones" superposition and strengthen the policy support of industrial transformation and upgrading

At present, Humen is firmly grasping the major strategic opportunities of the construction of Guangdong, Hong Kong and Macao Bay area, Shenzhen's leading demonstration area of socialism with Chinese characteristics, Dongguan's construction of Guangdong Province's manufacturing supply side structural reform and innovation experimental area, and the integration of Shenzhen and Dongguan. It adheres to the development of the Binhai Bay New Area of Dongguan as the traction and promotion, and actively expands the industrial development space Strive to improve the quality of the city, and strive to create "Bay Area fashion city, charming quality Humen".

In 2019, fashion industry is listed as an important promoting industry in the construction of Guangdong, Hong Kong and Macao big bay area in the "development planning outline of Guangdong, Hong Kong and Macao big bay area" issued by the CPC Central Committee and the State Council. In recent years, Dongguan City takes the cultivation of industrial clusters as an important support to promote the industrial development of our city, and has set up a special fund to promote the high-quality development of manufacturing industry cluster cultivation in Dongguan City to give full support to traditional advantageous industrial clusters such as textile and clothing industry. Dongguan has issued a series of supporting policies to promote the upgrading of traditional industries, including the gift package for stabilizing the growth of Dongguan, the administrative measures for special funds for promoting the high-quality development of open economy, the catalogue of industrial policy doubling support and subsidy for pilot enterprises of the "doubling plan" in 2020, the special fund management measures for promoting enterprises to explore domestic and overseas markets, and Dongguan "Action plan for building standards and improving quality of high-tech enterprises (2018-2020)", "some opinions of Dongguan Municipal People's Government on promoting the development of headquarters economy", "implementation plan for promoting the development of industrial Internet and promoting high-quality development of Dongguan industry by promoting" cloud building and benefiting enterprises "project, implementation plan for promoting" Internet + "action of Dongguan City, and encouraging enterprises to use capital market Measures for market support, etc. At present, Dongguan is making every effort to formulate and issue policies to support and revitalize the textile, clothing, shoes and hats industry. It is not only necessary to regard the clothing industry as a continuous blood link between the past and the future, but also an internal driving force to promote the development of Dongguan's fashion industry.

Since this year, Humen has also issued a series of policies and measures to help enterprises resume production and promote industrial development. It includes "several measures of Humen Town on supporting enterprises to overcome difficulties and win the snipe war of epidemic prevention and control", "1 + 4" supporting policy for promoting high-quality economic development in Humen Town, "implementation plan for introduction of innovative talents in new era" in Humen Town.

Among them, "Humen Town's measures on supporting enterprises to overcome difficulties and win the war of epidemic prevention and control" introduced 10 measures including reducing rent, reducing rent and reducing enterprise burden: supporting enterprises to stabilize work and production, supporting economic growth, reducing enterprise rent burden, reducing enterprise cost burden, supporting enterprises to produce key materials for epidemic prevention, and supporting enterprises to actively explore the city We should make overall plans to increase consumption promotion, increase enterprise financing support, expand enterprise loan risk compensation, and support enterprises' innovation and upgrading development. Humen raised 150 million yuan from various channels to overcome difficulties with enterprises.

The "1 + 4" supporting policy for promoting high-quality economic development in Humen Town is planned to arrange 100 million yuan every year, which will provide important support for promoting the deep integration of advanced manufacturing industry and modern service industry, as a special fund for Humen Town to accelerate the high-quality economic development. "1 + 4" supporting policy, "1" refers to the management measures of special funds for accelerating high-quality economic development in Humen Town, covering four topics: deepening scientific and technological innovation, boosting the transformation and upgrading of manufacturing industry, promoting open economy, and strengthening financial service guarantee. Among them, many of them are very close to the inclusive policies to help the development of Humen clothing industry. For example, for enterprises holding various kinds of clothing exhibitions, fashion trend press conferences and order fairs held in our town, whose exhibition or conference space is more than or equal to 5000 square meters, they will be subsidized according to the actual cost of venue rent, with a maximum of 2 yuan / square meter per day Except for the exhibition held by the town with financial support of RMB 50000. If enterprises go out to participate in the release of fashion trends at home and abroad, the enterprises participating in Shanghai Fashion Week and Beijing China International Fashion Week will be rewarded with a maximum of 200000 yuan; those participating in Milan fashion week, Tokyo Fashion Week, Paris fashion week and New York Fashion Week will be given a maximum of 300000 yuan.