Fuguiniao Is Facing The Industry Shock With Brand New Attitude

After experiencing the cold winter of the industry in 2019 and the downturn of the epidemic situation in the first half of 2020, taking the National Day golden week as the boundary, the garment industry which has suffered setbacks has finally begun to "live".

From the production front end of the industrial chain to the consumer terminal, textile and clothing sales have ushered in rapid growth. According to the statistics of China National Business Information Center, the retail sales of 100 key large-scale retail enterprises increased by 8.5% year-on-year, the growth rate of clothing retail market was as high as 16.8%, and the year-on-year growth rate of men's, women's and children's wear was 23.9%, 13.1% and 27.3%.

In the post epidemic era, new market, new consumption mode and new demand have brought great changes to the industry. How to seize the opportunity and break through the brand?

On October 27, the spring and summer 2021 launch conference of Fuguiniao will be held in Shangri La, Xiamen international five-star hotel. It will face the industry shock with a brand-new attitude.

Through ups and downs, always upward

The rich and noble birds with good quality can not be worn out. For most of the Post-70s and 80s' generation, they must be no stranger. Consumers regard it as a national brand and a shoe buyer. There was also a joke about the good quality of fuguio shoes: there must be no repeat customers, because the quality is too good to wear!

However, the growth of no brand is smooth. In its 30 years of development and precipitation, Fuguiniao has a distinct brand gene. It has experienced the surprise of climbing the mountain, and once wandered lonely at night. What remains unchanged is a positive and enterprising concept.

On May 28, 2020, fuguio held its first new product release conference with the theme of "QiTeng" as the theme, and launched a series of business and leisure products to promote the rejuvenation of fuguio brand, boost consumers' confidence in the brand, and attract more energetic young consumers with younger design, diversified elements and colors.

As Mr. Hong Dingchao, chairman of the board, said: "we hope to create a Chinese national brand with affordable consumption, excellent quality and aesthetic fashion, which is a century old foundation industry."

Coming from the low ebb, sprouting in the reform, reviving and starting again. In 2020, in a difficult time, Fuguiniao adheres to the integration of online and offline modes, adopts asset light business model, and improves industry confidence and morale through new business ideas and investment promotion mode. If this year is the beginning of the rich bird's self-renewal, 2021 will be a new stage of flying.

The future, ready to go

It is understood that Fuguiniao spring and summer 2021 new product release conference takes "wingspan" as the theme of the event, and is divided into three major activity plates, including brand strategy, new product release and welcome dinner. Change the traditional mode of the press conference, integrate the sense of modernity, experience, interaction, technology and elegance, and show the brand-new brand spirit and confidence of the rich bird flying in all aspects and dimensions, so as to make the brand new design and new trend strike the hearts of the people.

This conference will focus on the current industry environment and summarize the 2020 outlook 2021. Inspiring and encouraging brand propaganda will be market-oriented and customer-oriented to boost brand momentum. Let dealers feel the new face of the brand after the change, and convey strength and determination to partners.

The new product release section includes designer cooperation, professional school uniform, fuguio men's and women's shoes and men's wear, showing the unique charm of fuguio's new spring and summer 2021 in the form of fashion, fashion and vitality. The site of the press conference integrates the elements of wings, ribbon, combination and splicing, symbolizing the brand's bright vision of cohesion, creation, transformation and rebirth, forging ahead and fighting for the future.

In the past, Fuguiniao has signed with Chen Zhonghe, head coach of China Women's volleyball team, and Lu Yi, a famous male star, to open up the market awareness and become a well-known national brand. And now once again take off Fuguiniao will also announce a brand new brand spokesperson at the press conference. He has excellent acting skills and won the honor of the best male host and best male partner for many times. In fact, the image of Li Pai actor is deeply rooted in the hearts of the people. Like the rich bird, he has the same tone and connotation, and has strength and quality.

National brand, look at the present

Speak with products and let the brand speak. New power is being injected. Fuguiniao will continue to base on the present, pay attention to the consumers' pursuit of individuality and quality, as well as the change of psychological age, increase the product quality, and make more changes in style and design, so as to enable consumers to have a broader imagination space.

In 2021, how will the brand of Fuguiniao change? Inspired by the theme of "wingspan", how will this fashion feast unlock the fashion code of the rich bird? October 27, Xiamen, let's meet and see you!