The Most Crowded Wedding Season Is Coming! Wedding Supplies Rely On "Grab", Even Wedding Dresses And Headwear Have To Line Up!

As the first super long holiday in the second half of this year, the 8-day super long edition of the golden week has attracted attention. People not only choose to travel, but also many choose to finish their lives—— marry 。

Affected by the epidemic in the first half of the year, this year's National Day holiday can be called "the most crowded wedding season". How hot is it?

Golden week of wedding

Wedding supplies for rent and sale by grabbing

Wang Yawen originally planned to hold a wedding ceremony on May 12 this year, but due to the epidemic, the wedding date was postponed to October 4.

On the eve of the wedding, Wang Yawen, who went to the wedding market to buy wedding supplies, felt the atmosphere of a mass wedding. "Because the wedding day seems to have been postponed to October. There are so many people shopping that you can take whatever you like and just go to check out." Wang Yawen said.

Not only wedding supplies need to be snapped up, but also wedding props and costumes such as headwear and wedding dress rented by the bride also need to queue up.

Even if the wedding ceremony will be held the next day, at the rehearsal site of the ceremony, the bride Yan Ran still did not wait for her wedding dress. Yan Ran said: "my headdress was used by other brides yesterday. The wedding dress and bridesmaid's dress ordered in advance need to be sent back to me from Pingdingshan, Henan Province."

Industry insiders told reporters that there were not only a large number of couples who delayed their marriage due to the epidemic in the first half of 2020, but also those who got married earlier. In addition, due to the impact of the overseas epidemic, there were also couples who changed from overseas weddings to domestic weddings.

Xiaojing wedding director Jing Xin : in recent years, overseas weddings have witnessed an explosive growth, which may account for 15% - 20% of the wedding market. However, this year, all overseas weddings have been terminated, and all weddings going out need to be held locally.

Wedding banquet one after another, the venue of the wedding banquet is not idle for a moment. Zhang Yuxuan and Zhang Songtao had just held a wedding ceremony on October 2. They said that they felt it was difficult to book hotels in March this year. "There should be four or five hotels that are full."

At 7:00 p.m. on October 5, the reporter was in a hotel that hosted the wedding banquet. He observed that the materials for the wedding scene held in the banquet hall on that day were being dismantled, and then the materials for the wedding scene on the next day would enter the site and be installed overnight. It is expected to be completed at 9:00 a.m. the next day to catch up with the wedding ceremony at about 11:00 p.m. the next day.

Liu Longxu, banquet manager of Dongfu Hotel, also said: "during the period of the 11th National Day, it is especially prosperous on the 2nd, 4th, 5th and 6th, It was full three months ago 。”

Wedding service in short supply

There are lots of weddings and banquets, hotel bookings are booming, and wedding services such as wedding ceremony, make-up and camera shooting are in short supply. If the appointment is not made in time, consumers will have to pay more.

For wedding practitioners, can they revive in the "golden nine silver ten" wedding season?

CCTV finance and economics "economic information broadcast" column video

The reporter learned that the new people who seize this year's National Day archives can book various services in the wedding ceremony at affordable prices, and the timing of placing orders is crucial. In general, If you make an appointment within three months, you will experience a comprehensive increase in service price.

Wedding emcee Wang Wei : half a year in advance is the best time to book a host. If you want to get married in the short term, or you want to get married two months later, you can only increase the price if you want to find a suitable host. The national day income is about 20000 yuan.

A person in charge of a wedding company told reporters that in the first half of the year, affected by the epidemic, the company lost more than 2 million yuan. This golden week company is operating at full capacity during the peak season, hoping to stop losses before the off-season.

Jing Xin, who is in charge of Xiaojing's wedding ceremony, said that on a national day, there were more than 30 performances on the whole. As early as a month or two ago, there was a case of a single document.

Sales of jewelry and household appliances increased

Hot wedding consumption in wedding season

This year's National Day Wedding craze also led to diamond, gold, jewelry, wedding honeymoon tour, home appliances and other wedding surrounding consumption, related industries are taking advantage of the wedding market to meet a number of sales climax.

CCTV finance and economics "economic information broadcast" column video

"When we propose, we usually use diamond rings, less than 30000 yuan. When the two parties are engaged, they use a pair of rings as the object of engagement, and the total price is about 50000 yuan. " Henan Zhengzhou consumer Huang Ruochen said.

The reporter visited the jewelry market and learned that the current choice of wedding jewelry is still based on the traditional Chinese "three gold", namely gold rings, gold necklaces and gold bracelets. During the long holidays, sales of these products increased rapidly.

Hu Fengda Zhongyuan Store Manager For marriage and engagement, you can choose three kinds of gold or hardware. Basically, one set costs about 20000 yuan. From January 1 to August 8, we estimated that there would be nearly 2 million sales. The sales volume increased by 30% - 50% on a year-on-year basis. The consumption of newlyweds accounted for 70% - 80%.

In addition to the traditional "three gold" sales are booming, men's suits and lovers' watches sales are equally gratifying. The head of a department store told the reporter that during the long holiday, the sales of suits and watches in the store increased by more than 50%.

In addition, the one-stop purchase of new home appliances is also welcomed by newlyweds. According to Alibaba data, from October 1 to October 3, the transaction of tmall online home furnishing brand broke out strongly, with a year-on-year growth of 2536% in the customized overall cloakroom. The wedding season has driven the growth of online consumption.

Zhang Lijun, director of Henan Suning e-buy platform operation center, said that from the national data, the wedding market supplies growth was about 130%.