People In Textile City: Entrepreneurs Harvest Their Dreams And Realize Their Values With Courage And Persistence

Since 2000, China Light and textile city started the "rapid march" development mode, a large number of foreign merchants have poured into the market, forming a new round of market pattern. At the same time, it also promotes the development of Keqiao Textile Industry to open, cluster, characteristic and high-end. Ji Lihua, the person in charge of "Yuehua textile", was one of the businessmen who came to Keqiao to start a business at that time. Like most entrepreneurs in Textile City, she had a hard and fruitful journey.

Ji Lihua, from Yueqing, Wenzhou, has been in Keqiao for 18 years.

"When I was 32, I quit my stable job with the support of my husband and came to Keqiao to start a business." Ji Lihua told reporters that because her heart has always had a dream of doing business, so she is not satisfied with the status quo. She only brings 2000 yuan to China Textile City. However, Ji Lihua did not know anything about textile at that time. Fortunately, her fellow countrymen helped her introduce a textile enterprise. From then on, she began to run business, learning and understanding the textile industry bit by bit.

The year 2003 is the turning point of Ji Lihua's life. That year, she was in charge of the business and announced the dissolution, helpless, she immediately lost the direction. "At that time, I was in a dilemma. I'm not willing to come back, I'm afraid of failure When I think of the situation at that time, the bitterness and bitterness at that time flooded into Ji Lihua's mind. "When I hesitated, my family and friends gave me the courage and confidence to firmly start a business." Ji Lihua told reporters that later, she plucked up her courage to open the first Department of its own in the Eastern market area of China's Textile City, mainly dealing in leather fabrics. But at that time, she was not rich in contacts and resources in Keqiao, so she began to travel to Wenzhou and Keqiao to expand business areas, and with the help of her fellow countrymen, she made her first pot of gold from scratch.

"Everyone says Keqiao is good. As long as you are willing to fight, there will be rewards." I have the experience of this statement. According to Ji Lihua, she often went to other places to talk about business at the beginning of her business. However, with the large-scale development of China's light and textile city and the increasing number of customers, buyers from all over the country came to the market to purchase fabrics, so she stopped "running out" and her business was booming.

In the "Yuehua textile" department on the first floor of the joint market of China Light and Textile City, the reporter saw thousands of colorful and novel fabrics displayed on the display shelf. Ji Lihua told reporters that in order to fit in with the trend of market fashion development, in 2007, she transformed into fashion fabric products, and went to Korea, Hong Kong and other fashion trends to study fashion trends. At present, "Yuehua textile" has a mature business model integrating R & D, design and sales, and its products are mainly fast fashion spring and summer women's clothing fabrics. In addition, with the concept of "fashion" and "Shanghai" clothing, Lihua has established a long-term cooperation with Shanghai and other clothing brands.

"After coming to Keqiao, I really felt the happiness brought by entrepreneurship." Like Ji Lihua, thousands of entrepreneurs from all over the country have come to Keqiao. They have accumulated wealth through hard work and persistence, and witnessed the rise and growth of China Textile City. The report team of global textile network will use the lens to keep the "most" years of the American textile city people, record their stories with words, and let the "spirit of textile city people" get the best interpretation and continuation. (by Zhang Yan)