Cross Border Electricity Supplier Clothing Industry: Consumption Trend Of Garment Industry In 2020

Today, young consumers are more environmentally conscious and have different expectations for fashion. At this summer Las Vegas international fashion show, the focus of discussions is how to adjust business models to cater to the needs of these customers.

Las Vegas international fashion show, formerly known as Magic, is renamed One Magic this year. This large-scale fashion exhibition will be held two times a year. This exhibition area will be extended to the whole Las Vegas Convention Center. All activities will be concentrated in this venue, which will increase the cohesion between exhibitors and buyers will not rush to and from different venues.

Nowadays, the entire fashion industry has been dragged into the embrace of shared economy. "Buy better, buy less" has become the mantra of many consumers. The industry has to accept this fact. They generally believe that the market is changing, and the fashion of resale and leasing is growing. Fashion retailers and manufacturers must re-examine their business models.

In the venue, the magic card, the white carpet and the record jockey play a unique atmosphere.

　　 1, sustainable development issues

Some problems have been brewing for some time, such as the damage to the environment caused by fast selling fashion and the influence on the working conditions of garment workers. This year, because of the significant changes in consumer sentiment, these issues finally boil up. As a result, buyers are no longer concerned about the business opportunities of new materials such as pineapple leaf fiber or mushroom root. Instead, they are more concerned about how to purchase responsibly and examine the entire life cycle of the clothing sold.

A number of conferences were arranged to attract many practitioners to attend the conference. WGSN is a New York based trend forecasting consultant. Its youth cultural editor Quentin Humphrey spoke at one of its conferences, the theme of which is "circular economy and fashion cycle". He believes that this is the concept that fashion brands really need to support.

The younger generation supporting environmental protection will become the mainstay of the consumer market. The fashion industry must seize the time to solve the industry problems. According to a recent UN report, 20% of the world's waste water and 10% of its carbon emissions come from the clothing industry. In addition, many garments were not fully utilized and recycled, resulting in a loss of about $500 billion a year.

After the publication of the report, the UN Alliance for Sustainable Fashion was established last year. The mission of this international organization is to promote the goal of sustainable development. This year, Magic Informa Exhibitions and Conscious Fashion Campaign have launched the Good4Fashion sustainable development plan to support responsible manufacturing and fair trade practices.

Tom Nastos, director of fashion department of Informa, said: "decisions taken by our customers will take into account sustainable development and we must support them. "

WGSN senior consultant Rachel Dimit spoke at the 2020 buyers briefing for the general assembly. She pointed out that the decision-making process of consumers in several age groups is changing. She explained this view: "people pay more attention to basic clothing with sustainable elements and better quality. More and more people choose new garments containing recycled fabrics, and increasingly support the manufacture of textile fibers instead of new plastics. "

People are willing to spend a little more money on tailored basic clothing and for a longer time. This trend has led some brands to inject environmental elements into many basic series, and have also led to unexpected cooperation. For example, a Japanese casual wear brand and the award-winning American urban fashion designer Wang Daren (Alexander Wang) have launched a joint series.

　 2, nostalgic style is brilliant.

Looking forward to other trends, Dimit pointed out that street clothing has "grown up". She said: "the popularity of sports pants and broken wind has dropped dramatically, and the tailored details and the futuristic work clothes are gradually emerging. In terms of color, it is mainly urban ash with bright fluorescent colors, plant greens and warm pink. Soft yellow, which has been popular in previous seasons, continues to be touted, while lavender is used to match denim blue, yellow and tobacco brown. Mushroom color and various shades of beige are also popular colors this season. "

Key works include recycled polyester made with the latest futuristic Hooded Jacket, exquisite fabric T-shirt, loose short shirt used to match jeans, and modified T-shirt with contrasting colors and cloth. To sum up, the inspiration of the four square jacket and the loose "Daddy" type jeans is from the 1980s trend.

　 3, Vintage clothing boom

According to Syama Meagher, executive director of Scaling Retail, a retail consultancy based in New York, there is only one factor that drives the rise of resale / second-hand transactions in the United States. That is, "how can I have what I want without environmental problems? "

In her presentation speech, she pointed out that according to the US Department of Commerce, sales of second-hand goods in the United States last year were 18 billion 400 million dollars, an increase from 11 billion 200 million dollars 10 years ago, and it is expected to increase to 23 billion dollars by 2023.

She analyzed the situation: "in just a few years, buying second-hand goods has become a status symbol from the avoidance of evasions." Shoppers of the age of 17 to 37 now accept the concept of partial ownership. They believe that experience is far more important than the object itself. In fact, about 26% of shoppers in luxury stores also buy second-hand goods. Some of them are rich. "

Meagher talked about the trend of the rise of second-hand trading, as well as the rise of thredUp, an online secondhand shop in San Francisco. It also referred to some of the most famous second-hand luxury resellers, such as RealReal and Poshmark. In addition, the success of StockX, an online auction platform specializing in the auction of nostalgia / retro sneakers and street apparel, has also benefited from this trend.

Speaking of the latest development, Macy, s and J.C.Penney, the two largest chain department stores in the US, recently announced a partnership with thredUp. The two companies will sell second-hand clothing and accessories at their specific stores. Similarly, California outdoor brand Patagonia has planned to open a temporary store this fall to sell secondhand goods. Other retailers, including Urban Outfitters in Pennsylvania and Ann Taylor in Ohio, have offered rental services to customers as alternatives to purchase.

Meagher is confident of the sustainability of this development. "Some brands are planning to introduce some nostalgic products instead of new designs," she said. There are many things to explore in this field, and this trend will not disappear so quickly. "