Shang Dale Lingerie Manages Five Display Skills To Boost Underwear Sales.

For underwear store operators, increasing sales in a store is the key to store management. What other issues should be paid attention to besides the sales skills of shopping guide? Shang Dale underwear wants to say that the store display in underwear store is also the focus of sales increase. A good display environment can make customers feel pleasing to the eye and attract customers to buy. Today, Shang Dale underwear tells us that the five major display details of the lingerie store make your store sales soar.

1, make full use of the golden section.

The key to improving store daily sales is the ability to sell gold on shelves. The location of goods in the display is replaced by three places: the upper, middle and lower positions. The superiority of the display position in the middle section is obvious. This location is usually used to display high profit commodities.

2, open the distance between the sales area and the cash desk.

Due to the deliberate placement of merchandise, it has an impact on customer psychology. Shops can design a variety of long shopping channels to avoid customers from shortcuts to the collection office and the outlet. When customers walk around to look at or look for receipts, they may see other items that cause purchase desire. Therefore, the location of the cash desk can be located at a distance from the commodity, prompting customers to be attracted by other products when they pay, and thus the desire to purchase.

　 3, goods are placed in a relatively fixed position.

When customers patronize shops again, they can reduce the time to find products and improve the efficiency of shopping. Shop operators should pay attention to this, but in such a long time, it is easy to lose customers' attention to other items and produce an obsolete and dull feeling. As a result, goods can be adjusted for a period of time, so that the goods on the shelves can be adjusted, so that customers will be attracted by other items when they are looking for the desired items again, and they will feel refreshing about the changes in the shopping malls. However, if this change is too frequent, it will lead to customers' disgust. They think that the shop lacks scientific arrangements and is chaotic, moving all day, resulting in a restless mentality. Therefore, the fixed change of commodities should be relative.

　 4. The combination of commodity display and left and right method.

Generally speaking, when customers enter the shop, the eyes will automatically shoot first to the left side, then turn to the right side. This is because people look at things from the left side to the right side, that is, to look at the left side impressionistic, and to look at the right-hand things in a steady way.

Using this shopping habit, we will display attractive items on the left side of the shop, forcing customers to stay, so as to attract customers' attention and give full play to the role of the left side of the store, and promote the sale of goods. Therefore, the operators of the shops can make full use of this feature and give customers different effects to attract customers' attention to the maximum extent by displaying different positions of the merchandise.

5, product display, line of sight angle is 25 degrees.

Customers choose goods from the distance of 30-50 centimeters away from the shelf, and they can clearly see the goods on the 1-5 level shelves. While the horizontal movement of human vision is much worse than the former. The angle of the human eye is about 50 degrees. When customers choose goods from the distance of 30-50 cm, they can only see the goods displayed at the distance of 1 meters or so, so it will be very inconvenient.

These are the five display details of Shang Dale underwear's underwear store operation, hoping to be helpful to your boss's store business.