Open The Lid Of The Shoe Market: Who Are Frying Shoes Behind The Hot Market?

In order to buy a limited amount of money all night queues, a pair of tide shoes 45 times the price rise two times... The popularity of the sports shoes market has aroused social concern. What are the mysteries to be solved behind the hot pot of fried shoes? How can the industry identify genuine and fake shoes? Who are frying shoes in the market?

At the beginning of the development history of the shoe trading platform, there were "sharp goods" with multiple shoe trading platforms.

True and false sneakers: accreditation can only rely on civilian appraisers?

It is understood that the current market price of domestic limited shoes, mainly from the big shoe trading platform. And most of the sports shoes sold on the platform come from retail investors and shoe dealers. Therefore, the identification of shoes and shoes has become a key link in the sale of sports shoes.

It is embarrassing that at present, the industry does not establish a mature appraisal system. It can only be judged by the personal experience and level of the appraiser. According to the insiders, there are generally three links in identifying the true and false shoes. One is the brand side, which controls and guarantees the quality of shoes through the form of franchised stores and dealers. Two, the identification of administrative levels is traced back to sources through taxation, contracts, invoices and other methods, and three is the identification of folk.

At present, the circulation between retail investors on the shoe platform depends on the platform appraiser, which is the only choice for users. Previously, consumers told the media that he had bought a limited price of a pair of sneakers at a second-hand trading platform. He was identified as a fake by the counter, but the seller was "dead without recognition".

Get is a service platform that includes community, consulting and electricity providers. It provides all kinds of sports equipment for young people. Its founder, CEO Li Ming, told Xinhua that the current domestic sports brand appraiser has a large gap, and even a senior appraiser is less than 20. Get improves the level of its own appraisers through training and examination, and the platform can identify nearly 5000 shoe products information on the third party trading platform each day. The CEO week leader of Nice, the domestic shoe trading platform, has also said that at present, Nice can still do the training of appraisers to meet the increasing GMV.

"This needs the industry to work together, and even needs the brand. This matter can only be pushed by the brand, and we can't push it very often because only the brand is the producer and the owner of this thing, and only if he says the real thing is true." Zhou said in an interview with the media. Coincidentally, Li Ming also believes that the true and false shoes will ultimately be determined by the brand side. "But the brand side has repeatedly failed to identify the shoes that have been sold."

Get is a service platform that includes community, consulting and electricity providers, providing all kinds of sports equipment for young people.

Sports shoes Market: speculation and hobby are two sides of a coin?

In order to buy a limited amount of money all night queues, there are many cattle and buyers in the market of shoes, and 45 times the price of a pair of tide shoes. Recently, the popularity of the sports shoes market has aroused social concern. The Internet has even circulated the ridicule of "speculation rather than speculation."

According to Li Ming analysis, there are two main reasons for the current hot sports market: first, the emergence of get, APP, nice, bullfighting and other concentrated footwear products, especially the online trading platform of sports shoes, so that consumers who really like the trend shoes culture will be more convenient to shop. These tidal brand appraisal providers promote the rapid development of the market, and the two is speculation like speculation and other market behavior, resulting in a significant increase in the industry's heat. "In my opinion, the first reason is 30%, and the second is 70%." Li Ming believes that the investment in sports shoes market is more like a "youth version of A shares". Some young people are more inclined to invest in the sports shoes market because of limited funds and higher professional financial threshold.

"In fact, every day, we pay attention to the news of sports shoes, and we know that there are about millions of sports shoes fans in the country. We call them" opinion leaders ". There are tens of millions of users belonging to the "follow suit users", easy to impulse consumption. Li Ming introduced, compared to "follow the wind users", "opinion leaders" category of users know more about the market situation, know when to start cost-effective.

"Compared with professional knowledge such as company earnings, market value and so on, young people feel that this sneaker is good-looking, has practical value, and has low transaction risk. Even if the investment fails, it is better to buy a pair of shoes and wear it yourself." Li Ming said that in sports shoes market, hobbies and speculation are more like "two sides of a coin", which will coexist for a long time in the future.

According to Li Ming observation, at present, the big fund side of the shoe market is a company selling shoes, which belong to some disciplined sellers who buy shoes in the upper reaches and sell them to consumers downstream. And fried shoes are mainly carried out among retail investors. "If there is a large capital to find this market, the use of capital means, a couple of shoes may be millions of inputs will drive its price rise." Li Ming predicted that the "leek" market will increase at that time.