Star Hole Evacuate Lujiazui Center L+MALL Will Reopen 3 Stores In The Second Half Year

Less than half a year's opening, the luxury sharing platform "star hole (demand area: 200-300 square meters)" closed the first offline experience shop. Recently, the media visited Lujiazui center L+MALL found that originally located on the first floor of the shopping mall, and Paris's old Buddha's next to the "star hole" has been evacuated.

There is a notice in front of the store. It is said that due to the expiration of the POP UP experience store in Lujiazui center, it will also set up an experiential store in Shanghai under the star POP UP line. The public comment also shows that the business has been suspended and the latest comment time stays in August 1st.

In this regard, the media from the project side and the brand side have been confirmed. Anders, the founder of star hole brand, told the winning business network that the main reason for closing the store was that the passenger flow did not meet the expectations. In the second half of the year, 3 stores will be reopened in Nanjing West Road, Hangzhou and square in Shanghai, and they are all long-term stores.

As the first member luxury service platform in the world, the star hole platform mainly includes bags, watches, dresses and travel peripherals. Its online platform supports three cities in Beijing, Shanghai and Wenzhou. It can enjoy luxury products all year long, as well as free membership fees, free deposit, unlimited replacement and professional maintenance.

In March 23rd of this year, "star hole" officially appeared in L+MALL, Shanghai Lujiazui center. Its business area was more than 300 square meters, and assembled hundreds of 2019 spring and summer CHANEL, Herm s s, LV, GUCCI, FENDI, DIOR and so on. According to the introduction of Anders, in the future, star hole will continue to expand the category, such as accessories, musical instruments, etc.

Statistics show that star hole has won two rounds of financing. In November 2017, Castle Peak capital invested in the 15 million yuan Angel round financing of star hole; in June 2018, star hole completed 60 million yuan Pre-A round of financing, and was invested by Tian chart capital, Qianhai parent fund, old shareholder Qingshan capital and international film star Zhang Ziyi and Zhang Ziyi.

For the current financing situation, Anders said that strategic partners have entered, and will combine the actual situation to choose POP UP experience store and long-term store.