Is Clothing Bad Business In The Off-Season? Who Drives Away Your Customers?

The most valuable asset of a store is not how big the store is, how luxurious the decoration is, but how many customers are willing to shop in the store every day. Customers will have business. Store owners should regard opening up and maintaining customers as the core work of stores. But nowadays, many clothing stores do not have customers to enter the shop every day. Where is it wrong? Who in the world drove away your customers? Today, Xiaobian Xiaobian and everyone together to analyze and analyze it.

How can we attract customers into the store?

One: the image of a shop front.

People want trees and skin, and storefronts are also good images. As a qualified shop owner, you must understand that a good store image can bring you customers. The quality of the store image has laid a foundation for the value of your product in the eyes of customers.

Two: Talking clothes

It's impossible to make clothes speak, but clothes display in good clothing stores will tell customers indirectly through clothes. I have what you need here. The importance of display is self-evident. Some clothing store owners may gradually form their own display style of clothing stores after years of exploration.

Three: sales promotion attracts customers.

Promotional activities are activities carried out by every clothing store every year, but most bosses do not really exert their skills to the best power. Instead, they will make customers feel strange and have no new ideas. Everyone would see many slogans on the street, all day long, and the last day they jumped the price tag. However, after half a month, the shop was still there.

Popularity is wealth, and gathering money must first be popular. Customers can be divided into three main categories: new customers (first time customers who enter the shop), old customers (customers who have consumed many times in your store) and customers who have been lost. Among these three types of customers, the boss should take care of the old customers. The old customers are the best customers. When the owner of the clothing store owns a batch of trusted old customers, the passenger flow will flow in a long way, so as not to say that it is too late to speak in the off-season.

How to cultivate regular customers?

The longer a customer pays back, the longer he can keep in touch with customers, the more value his customers can bring. Let existing customers be willing to take care of your business again. This is not that simple. After all, money is in someone else's pocket. This requires the boss to spend his mind, mind, and son to give three perspectives to cultivate loyal customers.

　 1. safeguard interests. Everyone loves greedy and petty cheap. When you go to the store to consume, if the boss gives you the profit, you will get a bargain, even if it is only 5-10 pieces. You also feel that this purchase is not lost. On the contrary, if the boss gives other customers a favorable price but not for you, it will cause mental imbalance, which may lead to an unpleasant shopping.

For old customers, it is the same reason, so many things are not bought in your store, and I am not regarded as VVVip customers. My heart is not balanced at all. Therefore, it is necessary to give rewards to old customers, membership system, and integral discount.

　　 2. emotional maintenance. To maintain a more harmonious communication with customers, it is easy to understand and chat with customers. When old customers pass by the door of your shop, do not see them because they do not buy them today, nor do they want to talk to them. Although there are no hard rules for chatting with him, people can feel their attitude.

When the shop is not busy, chatting with the customers at random will leave him with a deeper impression on you and knock on the blackboard.

　 3. maintenance of value added services. Providing valuable services to customers has always been a very important operation. According to the survey, the performance of shops with value-added services is better than that of no one, because customers are not only gods but also smart people.

Let me give you a simple example: there is such a women's clothing store. After every customer's shopping, the landlady will do some statistics on some familiar customers. How many times has she come this month? After a while, when the customer comes back to buy clothes, the boss will send a gift to her customers, such as facial mask and other skin care products, and send a compliment to this beautiful woman.

How to avoid customer churn?

No matter how big the store is, the loss of customers must exist, but we should learn to minimize the wastage rate as far as possible.

Who drives away your customers? The main reasons are as follows:

Your products have been replaced and done better than you.

Your clothes are of poor quality and start to distrust your clothes.

Due to the environment in your shop or the speech act of shopping guide, the purchase is uncomfortable.

When we find out the problem, it becomes much easier to solve this problem. First of all, there are businessmen who are better than you. Then you have to learn from him and make adjustments in time. Secondly, the quality of clothes is not good. This is a serious problem. It can be said to be a hit and death. It is necessary to contact the manufacturer to replace it. If it is found that it is because of the factory's Jerry building reasons, it will replace the cooperative manufacturer. Finally, the problem is better solved, and the corresponding adjustment and alteration will be made to its own shop environment and shopping guide personnel.

Well, today, Mr. Tzu has talked so much with you. I hope it will help you. Of course, the boss and the landlady who have different opinions in the folk, please give your valuable suggestions at the bottom message area. We will see you next time.

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