How Does A New Home Brand Capture Your Heart In The Wave Of Good Life

Studies have shown that consumption of Chinese urban residents has gradually entered the new consumption era which tends to be rational, balanced price and quality.

This has led to the development of home brands, especially the original designer home brand.

In order to become a new lifestyle provider, in addition to the high value of stores and the high cost performance of products, the balance of prices and quality, technology empowerment, and multi format linkage become crucial.

Since last year, a large number of new home life brands have entered the Xi'an market. These creative and cost-effective home brands are gradually favored by consumers. This article mainly introduces the brand new home lifestyle brand entering Xi'an from the brand positioning, shop Distribution and design style.

Artificial design -- a proposal for life aesthetics by design

In the 2014, the brand was founded in 2014. It is a lifestyle brand based on household and furniture products. It emphasizes the functionality of design and is a new brand driven by design.

In depth cooperation with nearly 100 designers in the world and over 50 Chinese manufacturers, less middlemen.

By the end of 2018, the company officially entered the Xi'an market. The first store was located in Xi'an, which is the first store in the northwest.

As a global designer, the design style of home furnishing is very fastidious. It creates modern, Ming Yan and exquisite living things for contemporary China, bringing the authentic home design into the public life.

At present, the layout of the 7 cities in China has 14 stores, which are distributed in cities such as Beijing, Shanghai, Shenzhen, Hangzhou, Xi'an, Chengdu and Chongqing. Next, we will continue to expand the store layout and start the tour of "the first store in the first city" again.

N ME - Sweden independent designer brand

N ME, founded in 2017, has opened more than 300 stores in the country in one year, and has received two billion yuan financing. It is regarded as a "dark horse" in the new retail sector.

According to the data, N Ping ME has a monthly flat effect of 6000-8000 yuan.

N ME emphasizes the design of Nordic Europe, and its products come from more than 150 Swedish independent designers. Among them, there are many design masters who won the international awards.

With "high frequency + rigid demand + mass", we will open up the rich consumption scenario and provide more than 3000 SKU products including household, children, digital, shoes, beauty, food and so on.

For example, the price of mugs is less than 15 yuan, clothing is 100 yuan -300 yuan, and the mainstream price of kitchen products is between 10 yuan -50 yuan.

It advocates "user centered", and the "decision committee" is set up inside the brand, and invites users to try out the new products and make comprehensive scoring to decide whether they are on the line.

Online stores emphasize standardized management, and display, lighting and music are tested repeatedly to provide consumers with a better shopping experience.

Shop assistants timely recommend consumers scan code to understand product information, scan code to become members, and so on, users will be drained onto the line, which will help open up the whole channel and open up new profit growth points.

Up to now, N ME has 18 stores in Xi'an. In 2019, it plans to open 500 new stores in the mainland of China, and will also radiate into more than 20 countries and regions in Hongkong, Macao, Singapore and London in the future.

OCE -- advocating Scandinavian design aesthetics and lifestyle

OCE is Objects, Clothes and Experiences.

The brand takes home, clothing, life experience as the core, and Nordic minimalist design aesthetics as the source. With the core of "simplicity, nature, environmental protection and comfort", it creates a simple, natural, environmental friendly and comfortable fashion life.

With "Nordic design aesthetics and lifestyle" as the source, we build a brand new Nordic lifestyle brand.

The brand demonstrates the new fashion retail industry with unique imagination. It combines the multi dimensional fashion elements, and distinguishes them from the single fashion of the exclusive store, making the fashion more diversified and rich.

The brand integrates home, clothing, children's playground, books, coffee, food and so on to provide consumers with a fashion and a place for life, and shape them as their yearning place.

Let relaxed, fashionable and cheerful shopping experience accompany customers when they shop around.

At present, OCE has 42 stores in China, and there are only 2 stores in Xi'an, namely MOMOPARK store and Qujiang creative Valley store.

In addition to these new home lifestyle brands, home brands such as Muji (Theme Reading), cotton era, ZARA HOME, and Hai Lan have already entered the Xi'an market and are deeply rooted in the simple and natural way of life and aesthetics.

Some people say that they may not be able to change their houses all the time, but they can change their little objects from time to time to please themselves. Under the tide of good life, besides quality, the quality experience of quality life is becoming more and more important.

In Xi'an, the curtain of home life brand has just opened. Opportunities and challenges coexist. We need to emphasize the need for time to settle the encirclement. Let's look at the follow-up development.