Net Red KOL Electronic Shares Such As Listed Shares Fell Sharply, Market Value Shrank More Than Half

KOL, also known as the key opinion leader, is called Key Opinion Leader in English.

KOL is a marketing concept. It is usually defined as a person who has more and more accurate product information and accepts or trusts for the relevant groups and has a greater influence on the buying behavior of the group.

The Taobao store, which has many titles such as "big V, goods carrying people, BIG EVE brand founder" and so on, sold 300 million of its sales in 2016. It is a well deserved KOL. "Zhang Dayi"

In April 3rd, the first stock of net Hong electric supplier backed by Zhang Dayi was listed on Nasdaq, and its IPO issue price was set at $12.5, issuing 10 million shares of American Depositary Shares and raising 125 million US dollars.

However, such as Han holdings opened at $11.5, lower than the previous IPO issue price of $12.5.

At the same time, the price of shares such as Han holdings declined, and the first trading day ended with a sharp drop of 37.2%, closing at $7.85 and a market capitalization of $649 million.

It also fell 17.1% again, further down 13.76% to $6.08 per share, and the market value has shrunk by more than half to $500 million.

It is reported that, as of the first three quarters of fiscal year 2019, net profit loss has reached 57 million 500 thousand yuan, an increase of 120% over the same period last year.

During the period, the sales and market expenditure of Han yuan reached 158 million yuan, an increase of 18.5% over the same period last year, of which advertising and advertising services accounted for a very high proportion.

You know, as of December 31, 2018, a total of 113 net red signings have been signed, including 3 head net red with annual turnover of over 100 million yuan, and 7 famous online Red fans with a turnover of 30 million yuan to 100 million yuan each year, with 148 million 400 thousand fans.

In fact, KOL now has become a normal business.

According to foreign media reports, KOL Olivia Palermo, which has 5 million 980 thousand fans in Instagram, is about to launch its e-commerce platform through its personal website. Its products are mainly accessories and shoes bags, covering its cooperation series with the late CHANEL creative director Karl Lagerfeld's namesake brand.

At present, the website is being debugged.

It is reported that behind Olivia Palermo is Beekman social, a creative team led by Jeffrey Tousey, a former social media director of vanity fair.