Shaoxing: European Designer Spun City To Find A New Continent

Witt, a post-80 generation designer in Italy, did not realize that in less than a month, the design company of Shaoxing Keqiao fashion dream factory was able to attract large buyers.

Recently, a product designed by him was put into mass production by fabric merchants and will be on sale in March.

Not only Witt.

Since the operation of China Europe fashion dream factory in May last year, 17 European design companies have signed up.

Up to now, 13 enterprises have already harvested orders.

"Designers from Europe have discovered new continents in Keqiao and opened up new markets for local fabrics."

Huang Yanting, director of China Europe fashion dream factory alliance, said excitedly.

The China EU fashion dream factory jointly promoted by Keqiao district and Italy Fashion Enterprises Federation is a leading innovation platform for Shaoxing to speed up the upgrading of the textile industry. It aims to build a cooperation bridge between creative heights and production bases by introducing high-end elements such as European design talents and brands, and creates a chain innovation community from creative design, production processing to market sales.

Huang Yanting said that through the form of global recruitment, a number of European new generation designers have joined in and start a business trip here.

"Very shocking, beyond my imagination."

For the first time in Keqiao Textile City, this fabric ocean surprises Witt.

In fact, Victor Italy is the world famous suit fabric research and development base.

He worked as a designer in a famous clothing company in Italy, and later created V2 brand himself.

"Here can make my inspiration immediately become a product."

Witt said that such passion and speed do have strong attraction for designers.

At present, China Europe fashion dream factory has set up an integrated operation mode of fabric clothing brand exhibition, designer studio and product sample factory.

All along, Keqiao's textile industry is not short of manufacturing capacity, but it lacks creative inspiration from international leading role.

China and Europe fashion dream factory to achieve effective docking of the two needs, colliding with the market effect.

Last month, Israel's new women's clothing brand, Cymbidium, came to join the fashion dream factory in Central Europe.

With the central European dream factory as the research and development base, through the network live broadcast, the European handicraft master and the Chinese custom dress demand accurately butt joint, opens the new channel for the high-end customized market.