Brand Promotion And Magnification Recruit "Yu Huang" Bosteng Is About To Enter Hangzhou Tower

Bring down the down jacket.

It's like the existence of a spokesperson. When it comes to high-end commercial buildings, Hangzhou Tower is the landmark building in Hangzhou. When these two meet, what kind of sparks will they collide?

Recently, along with

News about Hangzhou Tower is spreading rapidly.

All caused a great sensation.

Landing on high-end commercial buildings and practicing the channel upgrading strategy indicates that Bosideng's brand upgrading Road, which has 42 years of history and sells well to the 72 global countries, will be officially opened.

As we all know, Hangzhou, known as the paradise on earth, was once the venue of G20, and also the leader of the new first tier cities.

Located in the central area of Hangzhou, the Hangzhou Tower is a large-scale business and tourism complex integrating shopping, entertainment and leisure. It can be called the "high-end department store" distributing center, providing high quality consumption experience for people in Hangzhou or even in Jiangsu, Zhejiang and Shanghai.

With the increase of the per capita consumption level and the 80, 90 and other young people gradually becoming the main consumption force, the era of domestic consumption upgrading is coming. The high-end commercial buildings such as Hangzhou commercial buildings have gradually become the ideal place for consumers to enjoy life.

Bosideng's choice of Hangzhou Tower is an important measure to meet the needs of consumer upgrading and inject new vitality into the quality of life in the city.

Products, channels and brands are three important factors to drive the sustainable development of an enterprise.

In the 42 years since 1976, Bosideng focuses on the research and development of down garment products, constantly enhancing product quality and innovating down garment experience to meet the needs of users in different times, countries and regions.

At the same time, Bosideng's channel and brand are also expanding and reforming. As a leader of the world's down jacket, the Hangzhou Tower will represent the brand upgrade of Bosideng brand.

As the saying goes, liquor is also afraid of deep alley. Channels are often the lifeline of deciding whether an enterprise will survive or die for a long time.

In the 42 years of Boston's down jacket manufacturing, we always adhere to the user experience first channel strategy, through the street business shops or brand stores all over the world's major commercial streets, to high quality.

It has been sent to thousands of households in 72 countries, including the United States, France and Italy, and has won the recognition and trust of over 200 million users worldwide.

If the Bosideng channel is mainly horizontal expansion, the volume and coverage will be increased.

After 42 years of intensive development, Boston's channel will usher in a magnificent pformation from quantitative change to qualitative change this year, bringing users more high-end consumption experience.

In July 18, 2018, Bosideng held a press conference at the Beijing water cube, not only becoming the brand of "the only national brand plan in the clothing industry", but also announced a series of brand innovation elements such as brand logo, brand advertisement, terminal store image and so on.

At the channel level, we will reassess and upgrade the system, focus on resources, expand the mainstream channel of the times in line with the strategic direction, achieve a new layout of the channel, and better meet the needs of current user consumption upgrading.

It is also understood that apart from preparing for the Hangzhou Tower, Bosideng will cooperate with Wanda, Yintai, Yinli, Kade and other large fashion shopping centers, laying a solid foundation for upgrading its brand channels.

2018 can be said to be the key year of Bosideng brand innovation. From the end of April, together with Ali to Australia, it became the core brand representative of Tmall's "going to sea". It was the only invited person to be held in May on the "China brand day" event jointly sponsored by the seven ministries and commissions of the national development and Reform Commission.

The brand appeared and blossomed, and then announced in July that it became the brand of "the only selected national brand plan in the clothing industry". The brand of Bosideng continued to develop, making Bosideng's brand and ingenuity more popular among the people.

In this era of mobile Internet full of change, Bosideng brand, which has a history of 42 years, is always new. When we focus on the main business of the down garment industry and stick to the ingenuity of the down garment industry, we will enhance the brand image by expanding the mainstream channels, which will bring more worthwhile down consumption experience to the global users.

Then what kind of sensational effect will the Hangzhou Tower enter into? Can we start the first shot of Bosteng brand upgrade? What kind of experience will it bring to users? Let's wait and see.