On The Clothing Business, Kunling Won The New Brand, Winning Jay Chou.

At the end of June, Kunling, 24 years old, founded his own clothing brand Jendes and launched the official website to provide global distribution services.

People lamented that she had once again held a commercial project outside the film and television. New York fashion media The Cut called her "the most famous KOL in Taiwan".

The style of Jendes is mainly based on the daily wear preferences of Kunling, taking the leisure route.

"I will not exert myself too much in clothes. Jendes will have many soft tannins and feminine skirts, and design inspiration comes from my trip."

She said.

On the official website, we can see that stripes, tannins and knitwear are three main materials, priced between 50 and 300 dollars (about 330 yuan to 2000 yuan), while Kunling will personally be a model advertising movie.

One month on the line, Jendes's Instagram official account already has 34 thousand fans, even more than Jay Chou's number of fans of Chao PHANTACi PHANTACi, which has been established for 12 years.

PHANTACi was founded in 2006 by Jay Chou and his friend Ric. The first one was in Taipei.

As a teenager had a dream of opening a shoemaker shop, Jay Chou once said, "actually, this shop is used to collect my sports shoes, not to do business, mainly to show my sports shoes to fans, so many of them are not for sale."

Because Jay Chou trusted Ric very much, the brand has been managed by Ric.

"I am very happy that my classmate has a strong sense of touch and a business mind.

He said.

But this store also brought a pleasant surprise to him. Kunling met Jay Chou when he worked in PHANTACi.

At present, PHANTACi has opened stores to Shanghai, Malaysia, Singapore and other places.

Although people don't get too much exposure to the brand from Jay Chou, he often goes to shops to make "secret visits", which makes fans meet with some unexpected expectations and want to go to PHANTACi.

Compared with other star dominated brands, PHANTACi is relatively low-key in terms of exposure. But throughout the years, the brand that we have collaborated with is not the mainstream of sports.

During the Taipei shop trial, Nike identified it as the highest level of Nike Tier0 and authorized the sale of the world limited edition sneakers.

When it was founded, Nike also designed products for PHANTACi, which is the Air Max I "The Grand" and its jacket inspired by pink piano in the shop.

In addition, it also worked with New Balance, Puma, CONVERSE and other brands for many times.

Stars have their own brands are very common, Edison Chan founded CLOT, sales of nearly 100 million last year, created by Li Chen and Willber Pan NPC, controversial, Shawn Yue from the name of Madness, JJ Lin's SMG, Jay Chou's Phataci, Han fire AKOP, Axin Stayreal, Debrand Debrand, Stage Stage, hardy hardy hardy......

Benefiting from the scale of 450 billion yuan entertainment market, China's stars are like natural incubators.

However, due to the lack of street culture in China, though it is very great.

But people's praise for the tide card is mixed.

Especially the star brand, their design level has always been questioned by consumers.

So this time, Kunling shunned the tide circle and plunge into it.

The more respected designer brand is perhaps the right choice.