Putian Shoes Make Their Own Name To Create "Putian Good Shoes".

World clothing shoes and hats online news, in March 10th, the National People's Congress, Putian mayor Li Jianhui said that Putian shoes long history, good quality, Nike, ADI and other brands are all OEM in Putian.

In recent years, though there are still individual counterfeits.

But there are more and more international brands.

Li Jianhui also said that Putian should create a joint brand and create "Putian good shoes".

Before the Putian department hospital appeared before us, Putian fake shoes had shocked the world as early as 2007, because New York police seized 300 thousand pairs of Nike fake shoes from China that year.

After investigation, all these fake shoes come from Putian, Fujian, so Putian's fake shoes have been investigated by relevant departments and exposed by major media.

Beginning in 80s, Putian began to work as an international famous brand foundry. Today, it is still an important foundry base for high-end brands at home and abroad, such as Nike, Adidas, Andrew, Anta, etc., which shows that the footwear industry in Putian has deep footwear technology and quality foundation.

However, the lack of independent brands has led to the fact that ordinary consumers do not know this fact. Instead, they are losing confidence in Putian shoe making because of the market of fake shoes in Putian. This is a tragedy that drives bad money out of good money, and the road to Putian's shoe making brand will be difficult.

Jinjiang, which is hundreds of miles away from Putian, is also a famous shoe city. It started with OEM, but went out of the opposite direction.

Today, Jinjiang relies on pformation to build its own brand, producing famous brands such as Anta, XTEP and 31st degree, and has produced many listed companies, becoming the benchmark of the domestic footwear industry. The market competitiveness is quite different from that of Putian.

The mayor of Putian recommended the "good shoes for Putian" to the public. The initiative to endorse Putian shoes is based on the confidence in the quality of Putian shoes, and it is hoped that it can repeat the success of Jinjiang shoes.

But whether Putian shoes can reverse attack and reverse the old impression of consumers on Putian's fake shoes, it is useless to rely on the mayor's recommendation and endorsement. After all, shoes are consumer goods, and ultimately need to win the market by quality and brand.

At present, Putian's shoes have destroyed the image of Putian's shoemaking. Long term foundry and lack of independent brands have dragged down the development of Putian's shoemaking, and it is difficult to control the market.

Therefore, if Putian shoes want to get out of the development dilemma, the first thing to do is to cut with the fake shoes, take the most stringent means to crack down on the fake footwear industry chain, do not tolerate the counterfeiting and selling behavior, encourage the shoe companies to create brand jointly, take the road of pformation and upgrading, and jointly create a new image of "Putian good shoes".

Earlier, Putian has taken many actions to combat counterfeiting, involving tens of millions of millions of dollars, hundreds of millions of yuan, but it has not been completely eliminated. Fake footwear practitioners have been pferred underground, and they have continued to sell fake shoes through the electronic commerce and express channels.

It can be seen that there is a long-term mechanism to crack down on fake shoes in Putian. It can not be hoped for in the first round. We should take comprehensive measures to share information with the electronic business platform and express companies, block the gray channels of fake shoes, and encourage people to actively report clues.

At the same time, we explore the pformation plan of counterfeiting and selling, forcing practitioners to take the initiative to "go ashore" and make money by engaging in legitimate business.

Of course, Putian's fake shoes can survive in the cracks, and there are natural reasons.

Now, when we mention the three words of "Putian shoes", we immediately think of the fake shoes made in Putian. In the early years, it may be very easy to find the difference between Putian's fake shoes and genuine shoes. Now, the fake shoes made in Putian can be said to be the same as the genuine ones in terms of quality and so on, so it is very difficult to distinguish true from false.

Those who sell shoes in the circle of friends can be proud to say that this is

。

Although it is fake shoes, there will still be many people to buy it, because buyers believe that the quality of Putian shoes is indeed trustworthy, even better than the quality of genuine shoes. There have been genuine Nike shoes before testing that there is no air cushion, but the fake Nike shoes in Putian have air cushion news.

Therefore, we should treat Putian fake shoes dialectically.

It can be proved from the big news that the factories that make fake shoes in Putian are indeed capable of producing quality products. We can not deny it completely because it has made fake shoes. What we should do is to make use of the factors such as quality, technology, market and so on, so as to create its own brand.

First of all, people who buy shoes nowadays are basically young consumers. Such groups often pursue foreign brands, such as vans, CONVERSE and so on. They often ignore the old brands such as Huili and global.

As a matter of fact, these domestic shoes are not inferior to foreign shoes. Therefore, producers and consumers should build up their confidence in domestic shoes instead of simply advocating foreign shoes.

Producers should also keep pace with the times and make painstaking efforts in the design, production, production and publicity of shoes. They will continue to carry forward domestic shoes and strive to become an international brand with good reputation.

Second, look at it from a developmental perspective.

Product profits that simply imitate the brand will be far lower than the profits generated by selling their own brands.

On the contrary, if Putian has its own brand, making it into China or even an internationally famous brand, it will bring considerable profits while also promoting the development and pformation and upgrading of related industries. And it can change the stereotype of Putian shoes in the vast majority of consumers, create a good reputation and image, and make it no longer a synonym for fake shoes, so that "let the whole world wear up the name brand" is no longer a sneer at Putian's fake shoes.

To create their own brand is the inevitable trend of the development of Putian shoes, of course.

It is still a long way to go to make a name for yourself. In addition to the policy support from the government and relevant departments, we need more time and effort.

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