Women'S Economy Promotes Consumption Upgrading, And Entrepreneurship And Investment Are Promising.

According to the world clothing shoe and hat net Xiaobian, according to a previous report by the Economist Intelligence Unit, women's right to speak in buying household goods, furniture, leisure travel services, mother and baby products reached 88%, 85%, 84% and 69% respectively.

Nowadays, women

People are making more decisions about goods and services to meet individual needs.

E-commerce, health care, local life, social networking, cultural entertainment and other areas have seen more female entrepreneurs.

"Women have embarked on a path of self awakening and are very concerned about education, growth and learning.

Today's technological means can better serve the individual needs and growth path of women, and more tools and methods are constructing new female characteristics based on the new economy.

Jiang Xinyu, research director and senior analyst at the medical center of easy view.

When women become the main force of new consumption growth, how do entrepreneurs, investors and market researchers in the field of women's economy view "

The driving factors of the rise, the new characteristics of female consumption, and the opportunity choice of female economic entrepreneurship projects?

Women's economy is on the rise.

Pan Jiancheng, deputy director of the China Economic Prosperity Monitoring Center of the National Bureau of statistics, pointed out that the economic status of women in China has been in the leading position in the world, and women have become an important promoter of the upgrading of the consumption structure.

In addition to the awakening of women's self-consciousness, the rise of "her economy" also stems from the good educational background of women, and the double promotion of income and workplace status.

Based on a survey conducted by a Chinese 15-64 year old female group, the group's think tanks show that the average increase in the average monthly income of women in university education, the top management of women and the average monthly income of women in the past five years is 25%, 364% and 74% respectively.

From the data of consumption, the total net spending of Chinese female consumers in the past year has increased from 3830 yuan in 2013 to 13254 yuan in 2017, an increase of 246% in five years.

"The education level of Chinese women is improving. The proportion of female students in this college reaches 52%, and women have a very clear understanding of what they want and what they want to consume."

Huaying capital founder management partner Jiwei analysis said.

Ji Wei summed up the three demands of young women as "tease" and "make money".

"This is also the core user needs of many entrepreneurial projects that are currently being met.

Her team divided women's consumption related items into two categories: "I want to be you" and "I want to be myself".

The first category of users is mainly women aged 18-25, who are not yet entering the workplace. They tend to grow in imitation. The latter group is mainly 25-40 year old women, whose consumption characteristics are returning to branding and personalization.

New energy consumption

According to the survey report on the consumption situation of Chinese urban women in 2016, the ratio of Chinese women's income to consumption, savings and investment in 2016 was 61:23:16, while the proportion of consumption increased significantly over the previous year.

"Women have higher requirements on the quality of products and services, the need for personal safety protection and food safety protection, the nature of women's love for beauty, and the need for women to pay more attention to spiritual needs, all of which have become a dynamic and energetic way to promote consumption structure upgrading."

Pan Jiancheng thinks.

"The market is experiencing a greater and faster release process of women's consumption demand."

Wu Yiran, general manager of Southern China group of Ai Rui group, analyzed that the consumption pattern of Chinese women was mainly local consumption more than 10 years ago. From the 2008-2012 generation of electricity supplier development era, the quality products of all parts of the country began to be more convenient. In 2014, after the rapid development of cross-border electricity providers, they entered the stage of "buying the world".

Besides, the emergence and application of new products and technologies also enable female users to choose more products.

At a time when material consumption continues to escalate, more market opportunities are emerging in the service sector.

Huge market opportunities bring about a large number of start-ups in every subdivision of women's consumption direction and the continuous influx of capital.

DasInfo statistics show that in the 2010-2016 years, a total of 175 corporate financing events related to "her economy" have occurred.

among

Related financing took the lead and accounted for 45% of the total number of financing events in 80 cases.

The next is health care and local life, occupying 17% and 14% respectively.

Data value highlights

"There are entrepreneurial opportunities in many vertical segments of the direction of women's consumption, but entrepreneurs must consider whether the development space of specific entrepreneurial orientation is large enough.

Now it is not easy to be a platform company anymore. It's more likely to run out in some vertical subdivision fields and become a unicorn in the corresponding field.

Chen Ying, general manager of Fujian Huaxing venture capital, said in an interview with the twenty-first Century economic report reporter.

How to pform massive user traffic into sustainable corporate income is a problem that practitioners and investors are pondering.

"Data is also one of the channels for future realisation.

However, we should pay attention to the fact that only the data that are refined and excavated accurately can be truly valuable, so that the possibility of greater liquidity can be realized.

Chen Ying analysis.

"American pomelo" is mainly realized by Internet advertising.

Service is divided into two ways: brand advertisement and effect advertisement.

Besides, we are also making more attempts in content. "

Pan Anping, co founder and COO of American pomelo company, told the twenty-first Century economic news reporter.

One of the main tasks of the company in 2018 is to create high-quality content.

In their view, quality content is a way to converge traffic and serve the masses of users. In the future, personalized content can also bring the possibility of content payment.

Pan Anping's effect advertising is based on the accurate advertising method of users' big data.

This kind of user data mining has become an important basis for formulating market strategy and user flow realisation in Internet and mobile Internet start-ups.

More interesting reports, please pay attention.

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