Investment In Clothing Stores Depends On Three Factors Determining Success Or Failure.
Site selection is very important when investing in a clothing store.
A lot of details need to be paid attention to. Don't belittle details.
Site selection needs to be noted that there must be considerable passenger flow, such as the North Street of Xidan in Beijing, where the passenger flow is flourishing and the popularity is full.
Is there enough passenger flow?
Some areas, such as the CBD area of Beijing, have many people, but the resources of the floor shops are scarce and the rent is expensive. After the local passenger flow, most of the people who work for the office and provide services for the office workers, such as the salesmen of the courier companies, the restaurant takeaway staff, etc., they do not have time to wander, or they do not have enough capacity to pay, resulting in business owners in such areas.
Operational difficulties
。
There are also a group of areas, such as Wangfujing, which are famous.
passenger flow
Wang, but many clothing operators are shouting at a loss. Why? After analysis, we can find that in such areas, there are many foreign guests. When they go shopping in such areas like Wangfujing, they often choose to buy products with Beijing characteristics. In general, clothing and clothing products can not meet such demand. At the same time, because the rents of these types of business are generally high, it also causes a significant increase in the operating costs of merchants.
In recent years, major changes have taken place in town planning, or gas pipeline alterations, circuit modifications, and even demolition.
These changes will make shops around the construction base, traffic inconvenience.
So many clothes shop owners had to move their new addresses.
During the period of hard work and energy, only the clothing store owner himself.
Before choosing a tenant shop, we should fully understand the future municipal planning and attach great importance to it.
These are all details.
If we choose some relatively new shops, the probability of such problems is relatively small.
Many mature shops are relatively old because they are more likely to have similar changes.
When shops and merchants sign contracts, they must give themselves enough time to consider. For example, if we encounter such a situation which is not controlled by both parties, we need to have a detailed contractual agreement on how to pay the rent and when to move the store.
You know, moving a clothing store takes time to find new shops, new shops may need to be renovated, and clothing products are properly cleared.
These things take time to process.
If you don't set aside time for yourself, you will be very passive.
For open
Couture
People must choose the "business circle".
The scope of sales activities of stores usually has certain geographical boundaries, that is, relatively stable business circles.
Because of many different aspects, there are great differences in the size of business circle and the form of business circle.
Selecting business circles is the basis for reasonable location of new stores.
Successful application of business circle strategy can lay a solid foundation for store stores and enhance the image of stores.
To open a clothing store, it is necessary to thoroughly analyze whether the store is the same as the nearby store because of the same function of commodity content, that is to say, is there a certain difference in the product of the shop itself?
In this age of differentiation, differentiation is the only way to win competition.
So it is necessary to investigate the same type of clothing store within the business circle.
For more information, please pay attention to the world clothing shoes and hats and Internet cafes.
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