From The 2016CHIC Autumn Exhibition To See How The Brand Stores And Buyers Interpret The Trend Of Multi Brand Operation Nowadays

October 11, 2016 -13,

There is a raging fire. There are fashion banquets, industry trends, fashion trends, and resources that people in the industry need.

Today is the second day of the 2016CHIC autumn exhibition. The exhibition site is still wonderful and exciting. Here, you understand the development trend of the industry, understand the current situation of enterprise pformation and upgrading, and understand how the apparel industry can take advantage of the big events.

Understand

Development direction, 2017 autumn and winter down trend, understanding net red live mode fashion new method......

Nowadays, the development of multi brand business has become a big trend. Let's see how the brand collection store and fashion buyer can interpret the trend of multi brand operation through the 2016CHIC autumn exhibition.

Zhang Jie, marketing manager of Holy Land Company

The Holy Land Company is located in Handan, Hebei. It is a family business. At present, there are 4 entity shops in Handan, with the largest shop area of 580 square meters. At the beginning, it was mainly made of cloth, and later pformed into cotton, home textiles, knitted fabrics, tailoring and so on.

The Holy Land in the shopping mall for investment, business management, now, the brand TOPFEELING is among the leaders, category includes men's wear, women's clothing, shoes, accessories and so on, is more comprehensive, and the price is super close to the people, the interval is 79 yuan -999 yuan, is precisely by virtue of this, TOPFEELING has made great success.

Secondly, the brands include Hai Lan's home and so on.

In the management strategy of the brand collection store, Zhang Jie said that the group cargo link is the key, including display, matching, contrast, and so on. The holy land will choose the brand that accords with its ideal style and has its own characteristics, so as to attract more consumers.

In terms of channel operation, Zhang Jie said, first of all, we should uphold a conscientious and responsible professional attitude; secondly, we should have a deep understanding of the corporate culture and its central idea; thirdly, the brand should be innovative in terms of style and style to attract consumers, and the high cost performance is also very important.

Combined with the development of the current "Internet +" program, the current electricity supplier and micro business have great impact on the entity store, making it difficult to control the source of goods, the competition between enterprises is more intense, the pressure on the store is doubled, and the choice of brands in goods and prices should be more stringent, so as to enhance the stability of their cooperation.

Fashion buyer of Tuo Sen Garments Co., Ltd.

Tuo Sen Garments Co., Ltd., founded in 2011, is mainly engaged in electric business. Its headquarters is located in Yantai, Shandong. It is now a branch office in Jiaxing, Zhejiang.

This fashion buyer comes to the 2016CHIC autumn exhibition, mainly wants to understand some popular trends, the market quotation and the reference.

And this focus on knitted women's clothing, style positioning in the high-end and the most simple and European style.

At present, the company operates mainly three brands, and involves a wide range of products, such as coats, trousers, knitwear, pullovers and so on. The annual sales volume of the company is about 6 yuan and 700 million yuan.

In terms of knitting buyer team, there are about 16 or 17 companies. In terms of operation, it includes developing original products independently, and buying products modified from other channels.

In terms of fashion trends, apart from the exhibition channel, mainly from the two aspects of online and offline, online will be understood from some industry websites and other channels, and the line will go to Korea or Guangdong, Shenzhen and other cities to extract some popular trends.

The company has physical operations, but at present, about 95% of its main energy is on the Internet, and it is mainly grafted on some large e-commerce platforms, such as Tmall, etc., and at present, in terms of operation, online Tmall store has an annual sales volume of 30-50.

Wu Wei, chairman of Chengdu Da Xiong Feng Trading Co., Ltd.

Chengdu Da Xiong Feng Trading Co., Ltd. mainly operated the "MEGA star trend Pavilion" before. In view of the market trend, the two characters of "Star" were later removed and changed to "MEGA trend living hall". It can combine the trend with life better, so as to be close to the life of the current consumers and pay attention to the customers' sense of experience.

At present, MEGA is not only an integrated store brand which is solely a designer, but also includes tattoo shops, studios, cafes, handcrafts, bags and so on, which focus on experience. It focuses on family interaction experience, and consumer groups will also face family and family, so that consumers can better achieve good spiritual experience while buying goods.

MEGA is also more rigorous when choosing to enter the brand. It will choose some brands with good integration to enter, and better achieve a series of combinations.

In the future channel operation, Wu said that the brand will also be a major trend of future development, which can better match the current consumer demand.

MEGA is currently in Chengdu, and will continue to expand its scope of operation in the future. The purpose is to better establish a good relationship with the brand in the exhibition, and better select some brands that match MEGA's unique style, expand connections and resources.

Pan Jiewei, general manager of Wuhan jenray Trading Co., Ltd.

Pan said that the exhibition was mainly aimed at mining some brands with some design elements to put them into the Wuhan market for promotion.

At present, according to the fashion trend of the market, we will choose some fashion trends, style and character, and fabrics to act as agents.

At present, the fashion of Wuhan market is also reflecting faster, which basically coincides with the Shanghai market.

At present, there are more than 20 stores. In view of the difficulty of management, the sales radius should be positioned around 50 kilometers, so as to better carry out multi brand management and maintain its steady development.

Pan believes that the media should pmit fashion elements to consumers.

At present, the 6 and 7 brands of Jerry Rui are all single brand stores. The price of products is more popular with consumers. The price in spring and summer is three hundred or four hundred yuan - two thousand yuan, and the price in autumn and winter is six hundred - three thousand yuan.

Originally in Shanghai, they are more interested in brand and sense of design.

At present, a better brand is VIFILLE, with a monthly sales volume of about 700 thousand in Shanghai, around 500 thousand in Wuhan, a strong brand fashion trend and design atmosphere, and a wide range of products including hats, scarves, jewelry and bags.

In the current channel operation, it is also more diversified, including the Internet, shopping centers, high-end shopping malls, wholesale markets and so on. However, because many white-collar workers have strong personality requirements and personality, they are more attracted to shopping centers and high-end shopping malls.

In view of the emergence of many buyers' collection stores, Pan Zong believes that this is also a major trend in the development of the garment industry in the future, and is also the only way for development.

Along with the urban construction, there will be many commercial streets with unique characteristics and their own design brands. Jenren will also dig and accumulate some channels, such as the accumulation of single product channels, such as down garments, fur, sweaters and so on, to see more products with strong performance.

At present, there are more and more buyers gathering shops and brand collection stores. Market matching, management difficulty and brand selection play a vital role in brand operation. No matter how the buyer's shop or brand collection store will develop better, it has been and will continue to be a major trend in the development of the clothing industry.