Look At The Weakness Of China'S Sports Industry From The Olympic Games

The greatest charm of the Olympic Games is not only the competition among nations, but also the competition ability between nations.

And the embodiment of comprehensive national strength.

Of course, the ability of a country to win gold medals in the Olympic Games is not simply the same as the competitiveness of a country's sports industry.

The United States is the first big country in the global sports industry.

In 2015, the total value of the global sports industry was 15000 billion yuan, of which the total value of sports industry in the United States accounted for 500 billion yuan, accounting for 3% of its GDP ratio, while the proportion of China's sports industry in G D P was only 0 .7% in 2015, far below the 2% level in developed countries.

China is second only to the United States in the Olympic gold medal list, but the competitiveness of the sports industry in Britain, Switzerland, France, Spain, Germany and other countries still ranks ahead of China.

An economic power is not equal to a big sports country, nor is a sports power equal to a big and powerful sports industry.

For the potential and Prospect of China's sports industry development, from the point of view of industrial economics, we have a common understanding that after the per capita GDP exceeds 5000 dollars, the sports industry of a country will usher in blowout development.

From the perspective of China's sports industry, it is true that in the past few years, the sports industry has become one of the fastest growing industries in China. Apart from competitive sports, fitness, entertainment, outdoor recreation and sports for all are developing rapidly.

However, the same reason is that rapid development does not mean the competitiveness of the sports industry.

Like many industries in China, the sports industry in China has ushered in a golden period, but in terms of its development path and concept, it is just like many industries in China in the past, just repeating the road of low end, scale and low quality development.

In terms of Chinese football, China's consortium's investment in football has been increased due to the promotion of soccer reform to China's new round of reform. Meanwhile, China's capital has gone abroad to buy European football clubs while China's Super League has introduced high-level athletes.

During the Rio Olympics in Brazil, the news of China's consortium's "sweep away" European Football Club continued.

On August 5th, Italy, China sports investment management company and Italy Phoenix West company formally completed the acquisition of A C Milan club. After the completion of the acquisition, Chinese capital will have a 99.93% stake in A C Milan club.

On the same day, the Premier League's West Brom Vicki and France B Auxerre have already or are in the process of reaching a purchase agreement with Chinese capital.

China's capital, like China's Olympic athletes picking up gold and silver, has attracted a Chinese wind in the acquisition of overseas clubs.

The fact is that the above acquisition is a common case in Chinese capital overseas acquisitions.

In the past two or three years, the consortium, including Wanda, Suning and Fosun international, has acquired 15 European football clubs, including Milan, Madrid and other European soccer clubs. Among them, 12 clubs have controlled shares and 5 have achieved wholly-owned holdings.

Apart from the limited investment, the Chinese capital has been involved in Premier League, Spanish League, Serie A and French league.

According to reports, Chinese capital sports in China and abroad in 2015

The volume of mergers and acquisitions increased substantially.

Among them, there are 33 yuan in the amount of more than 10 million yuan, with a total investment of nearly 40 billion yuan.

Compared with a year ago, the number of acquisitions increased by 50% and the amount increased by more than two times.

This is consistent with the performance of Chinese capital in the overseas M & a market in 2015.

However, as in other fields

In the same way, the acquisition does not necessarily lead to the upgrading of industrial competitiveness. Many mergers and acquisitions overseas by Chinese capital in the past years have failed to achieve results, or even a heavy price has been paid. The underlying reason is that it is assumed that the acquisition of enterprises is a competitive power.

For the development of sports industry, nothing can be done without money, but money is not everything.

Compared with resource-based industries and manufacturing industries, the competitiveness of the sports industry is much more difficult to upgrade. Rather than acquiring one or two clubs, it can be once and for all. It needs a completely new concept of professionalism, culture and a series of operational systems.

In terms of football clubs, some clubs have even accumulated over 100 years of culture. This means that the entry of Chinese capital into these concepts and cultures is not a matter of money.

It is a trivial matter to solve the losses of these clubs, but to really digest these clubs and bring them up to domestic football, this is a very technical problem.

We see that the Chinese consortium who bought the European club has been involved in the sports industry in recent years in addition to Suning's domestic football club.

We all see the great imagination of the sports industry in the future, but we can not see that the development of sports industry in China needs a completely different path from the manufacturing industry.

As a real high-end service industry, the competitiveness of sports industry is much more difficult than that of manufacturing industry.

This is a big cake, but don't think that money can be taken quickly.

It is unthinkable that China has to develop from the past national sports to professional sports and industrial sports.

As far as the development of modern sports industry is concerned, China is weak in every industry chain, such as concept, sports communication, sports broking, sports training and so on.

Take the sports industry in the United States for example, in the 2015 output value of the sports industry in the United States, outdoor sports industry was 160 billion, fitness industry 105 billion yuan, sporting goods sales 48 billion yuan, professional sports 24 billion yuan, sports competition table 22 billion 400 million yuan, sports brokers 20 billion yuan.

Which is a gold mine, but there is no excellent nugget technology, it is difficult to dig out gold.