Lining Made A Net Profit Of 113 Million Yuan In The First Half Of This Year.

In the 6 months ended June 30, 2016, the company achieved an income of 3 billion 596 million yuan (the same below), an increase of 13% over the same period last year, a net profit of 113 million yuan attributable to shareholders of listed companies, a loss of 29 million yuan in the same period last year, a 5.16 share of basic earnings per share and a 1.5 percentage point increase in gross margin.

The report shows that the main source of income comes from the group's core brand Lining, accounting for 98.8% of the group's total revenue, reaching 3 billion 550 million yuan, up 13.6% from last year's year.

Operating capital has been gradually improved. With annual revenue rising, operating capital has fallen by 8%, and the cash cycle has been further shortened by 15 days, from 90 days in 2015 to 75 days this year.

It is reported that Lining's 5 major categories have been recognized by the market, especially in running, basketball and fitness training products.

Dealer confidence gradually recovered, and sales to franchisees increased year-on-year.

The company is committed to the development of mobile Internet business. E-commerce channels have developed rapidly, sales have increased more than doubled year-on-year, and the same store sales of self sales outlets have also increased.

All these factors make the group maintain steady growth in revenue.

In addition, the gross profit margin of the company was 46.7%, an increase of 1.5% over the same period last year.

The increase in gross profit margin was mainly due to the increase in sales of new products with higher gross margin.

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The rate was 3.2%, an increase of 4.1% over the same period last year.

Lining said that the cultivation of brand loyalty is the main focus of the first half of 2016. They enhance the user experience through brand influence, multi-channel and cross platform.

On the product, the Lining brand exclusive motion function gene was extended and optimized continuously.

For example, in the first quarter launched the "Li Ningyun three generation running shoes" to add intelligent technology.

"Super light thirteen generation"

"Consistent lightweight features are integrated into the popular technology of one piece with colorful matching schemes.

In terms of channels, we should continue to implement the policy of brand refinement and keep the annual growth target unchanged.

At the same time, the company continues to strengthen the operation of commodities, sales and retail outlets, so as to continuously consolidate and enhance the retail operation capacity.

In the future, Li Ning Co will make use of the mobile terminal network platform to get close to the target group, develop more competitive features, optimize online and offline shopping experience, enhance the overall user experience of multi-channel and cross platform, and plan 300-500 sales outlets.

At the same time, according to the characteristics of consumption differentiation, we should refine the sales channel category and product group goods and layout.

The goal is to close the local consumption demand through specialized channels and exclusive characteristic products, so as to enhance the retail operation capability.