Tmall Supermarket Will Double In The Next Year To Start The "Double 2 Billion Plan".

In July 14th, Tmall The supermarket announced in Shanghai today that the Tmall supermarket will double its investment in the coming year and start the "double 2 billion plan", which will continue to optimize the experience of consumers and servers, and tap more high-quality products. brand Enter Tmall supermarket. Metro, Spain DIA, Germany Inferno and so on more than ten overseas supermarkets, on the basis of Tmall has been settled, commodities are entering Tmall supermarket one after another.

Vice president of Alibaba group and general manager of Tmall supermarket, Jiang Po, said that since last July, Tmall supermarkets began to operate in depth for the urban dimension. Apart from localized marketing and selection, logistics has also set up service benchmarks for "reaching the day and reaching the next day", and is exploring the half speed logistics experience and gradually opening up to 11 key cities. In the coming year, Tmall supermarket, the largest online supermarket in China, will bring more services to more users.

　　 It is expected to reach 100 billion scale in three years.

According to the introduction, sales of Tmall supermarkets increased by more than three times last year, covering 31 provinces, 340 cities and 2600 districts and counties. Last year, during the "double 11" period, the number of odd days in Tmall supermarket was more than 1 million. Jiang said that based on the 423 million active users of Ali retail platform, Tmall supermarket will continue to grow at a high speed. It is expected to reach 100 billion scale in three years and become the biggest supplier in China's online and offline industry.

Riverside introduction, imported goods is one of the categories of deep operation of Tmall supermarket. With the upgrading of the consumption of online shopping users, the demand for imported food is increasing. Tmall supermarket will further consolidate the strategy of big imports. Backed by the Alibaba ecosystem, Tmall supermarket has been deeply connected with Tmall and Tmall international in attracting investment. This year, Tmall supermarket has launched an exclusive strategic cooperation with the world's top ten well-known high-end supermarkets. The top ten overseas supermarkets have entered the special store of rookie Tmall supermarket, and users can buy all kinds of special products from supermarkets at one stop, and enjoy the days of up to half a day. Shopping Experience.

In April this year, Metro has reached a deep cooperation with Tmall supermarket, including Metro's own brand of nearly 100 selected products and special products have entered Tmall supermarket. German Inferno and Spanish DIA products also entered the countdown on the shelves.

"Globalization of supply must be localized." Jiang believes that the efficiency of online supermarkets is significantly higher than that of offline supermarkets, but localization business needs to be improved. Therefore, Tmall supermarket will strengthen the "landing construction", recruit local operators in key cities, and take full responsibility for the localization of local commodity investment, localization service innovation and so on.

Before the three quarter of this year, Tmall supermarket and rookie network will also open a new batch of warehouses, so that the Tmall supermarket special warehouse will be upgraded from the current 11 sub warehouse to 19 big warehouse, which will localize the 11 cities and upgrade to 31 cities localization operation.

Start the "double 2 billion plan"

Since last July, Tmall supermarket has invested more than 1 billion yuan to subsidize consumption, and Tmall supermarket has grown rapidly to be the largest online supermarket in China. Riverside said that Tmall supermarket will continue to invest heavily in launching the "double 2 billion plan": 2 billion yuan will continue to subsidize consumers, and 2 billion yuan will be used to build supply chain, commodity structure and service upgrading.

In terms of consumer subsidies, the cat will continue to play low price cards: red envelopes, full reduction, one premium ten, commodity subsidies, buy two pay first class activities, to maintain Tmall supermarket in the market has the most competitive prices. At the same time, Tmall supermarket will optimize the supply chain and commodity structure, enhance the shelf rate and turnover rate of goods, reduce losses and improve efficiency.

At the logistics level, Tmall supermarket and rookie League will continue to improve efficient warehousing and distribution network across the country through the "warehouse + landing matching" mode. The "warehouse + landing matching" mode is a special mode of Tmall supermarket, that is, the establishment of warehousing and distribution centers in the core node cities, the integration of local service enterprises with strong service capabilities, and the distribution of surrounding cities to achieve the shortest path to achieve the fastest distribution time. Relying on the distribution system of the rookie alliance, the cat has been achieved in nearly 700 districts and counties, reaching the day and the next day, with a high rate of 99%, much higher than that of the same industry.

On the server side, Tmall supermarket will set up ten service benchmarks in the coming year, including the following days: day, day, half day, appointment, delivery, delivery on time, no refund on the spot, no worry and refund, no reason to exchange for 7 days, garbage collection, carton recycling and so on.