Good People Chose To Cooperate With Han Du Yi House To Enter China Again.

Yin Youhuan, director of Good People (left) and

Co-founder Du Tingguo (right)

Reporters learned that, as early as ten years ago, Good People banner.

Brand YES tried to enter China, but because of its bold style, it did not adapt to the conservative underwear market at that time.

"When everyone wants underwear to be hidden inside, our pleasant imagination begins. When everyone says underwear is not what we want, our new attempt begins."

Yin Youhuan, the representative of Good People, said.

Now, Yin Youhuan thinks that the time is ripe: "nowadays, the purchasing power of the Chinese market is beyond doubt. Chinese youth are paying attention to the inner fashion.

Good People realized that the draught finally arrived.

Of course we want to enter China, but this is the mode of electricity supplier. "

It is understood that the Good People chose to cooperate with Han Du Yi house to enter China.

"We understand that the Korean brand has already established a new online brand with the Pathfinder and" nine herd "brand, and has also reached a strategic cooperation with BlackYak, the first outdoor brand in Korea.

So Good People is also willing to try and create a brand new online brand with Korean clothing house.

The strength of Han Du she's brand building in China's Internet industry far exceeds that of other electricity supplier operators, which is the basis for cooperation between Good People and other suppliers.

We are responsible for products, and Han Du is responsible for ecological operation and brand building.

Yin Youhuan said.

According to the reporter's understanding, Han Du she has been pformed into an Internet brand eco operation group. There are nearly 40 fashion life brands, including Hanfeng fast fashion women's brand HSTYLE (Tmall flagship store), Hanfeng sweet girl Nana diary (Tmall flagship store) and other Korean brands.

"HSTYLE and Nana's diary are aimed at 16-25 year old girls, which is basically consistent with the mainstream consumer groups of Good People."

"The current online underwear market is more focused on the exploration of women's sexuality and intellectuality, and lacks attention to youth, vitality and individuality," said gale, director of marketing center of Han Du Yi she.

But these are exactly what girls of this age group care most about.

"What we are best at is products, but good brands are not just products.

Ten years ago, we had once lost a battle. This time we must find a strong partner in China's brand building and move forward together. "

Yin Youhuan told reporters.

Reporters learned that, in addition to Good People, the Korean fashion force Chuu brand recently signed a strategic cooperation agreement with Korea's clothing house.