618 Carnival Record: Who Is The Winner Of Many Business Giants?

In the past 618 years, 3C electric appliances have been promoting greatly. This year, no matter in terms of categories and platforms, they are all very lively.

In addition to mobile phones, digital home appliances and other businesses, Tmall is eye-catching. Clothing, home accessories and other businesses also come to the mirror. Even the idle fish can't afford to swim out to announce that they are not interested in killing Jingdong and subverting Taobao.

In addition, many e-commerce platforms follow up, including a very active music in the first half of the year.

The NetEase koala, a new regulation, has announced a good year ahead.

618, one of the most serious news on the eve of the industry is Tmall clothing announces the signing of an upgraded strategic cooperation agreement with nearly 200 domestic and foreign brands such as ZARA, Decathlon and so on. The content mainly includes all channels, data operation, new product launch, brand marketing, consumer innovation service experience and so on.

It is reported that the panning hot clothing store Jiangnan Buyi, AMII, Ma Ma, and so on, all kinds of full channel and price strategy.

As clothing is still a high profit category of the electricity supplier category, 3C has a large net profit margin, so Jingdong mall's product strategy this year also has a focus. During the 618 period, the clothing category is placed behind the eye-catching position of the 3C category. I'm afraid it is still out of consideration of profitability.

As a result, Tmall consolidated before 618.

The category is meaningful. This strategic cooperation will make Tmall more closely related to the 70% share of the Chinese clothing business market.

Jingdong is also very eager to promote the 618 big events. Zhang Zetian, a tea girl who first appeared after the birth, chose to open her tea shop in June 16th to win the 618 popularity.

Two months after delivery, the baby tea sister came out before 618.

But the effect is not easy to say.

Suning has a strong line shop and a full channel layout. The online sales of mobile phones can be seen separately. According to the statistics of sales volume of Suning from 8 to 8 in June 1st, the top three online companies include iPhone, millet and HUAWEI glory (glory brand), and the top three of them are iPhone, HUAWEI glory (HUAWEI brand) and Samsung.

This year many platforms follow up the war, including the music industry which is actively investing in various industries. For example, music sports sports are often marked by sporting fees at the highest price. The goal of offline experience shop LePar aims to open more than 10000 (now more than 4000) at the end of 2016. Last month, it was also reported that the first round of financing of the car was over 5 billion yuan, which was regarded as the life of Jia Yueting, the founder of music, so this 618 is also a training for the whole ecology.

According to music data, from June 1st to 18, sales of music and ecology reached 4 billion 50 million, exceeding the original target of 3 billion yuan, including 378 thousand sales of super TV, 2 million 26 thousand sales of super phones and 660 million yuan of total membership revenue.

Jia Yueting should be able to get a good sleep.

In the first half of the year, Hai Tao, who was once influenced by cross border new deal, seemed to be revitalized after the launch of the new deal's buffer period and supporting measures. For example, the Amazon platform launched 618 major promotions with the theme of offshore outsourcing, and Ding Lei, the founder of NetEase, has been enthusiastic about investing in the market.

19 morning, koala purchase official announced that the 618 cross-border promotion activities on the same day, sales grew 872% over the same period last year, the guest price increased by 198% over the same period last year, more than 90% of consumers through NetEase koala APP orders, of which two or three lines of urban orders increased rapidly.

From the data of the return of several sea platforms, consumers' enthusiasm for imported goods seems to be unaffected by cross-border new policies.

The most interesting news is that this year Ali ran out of a "choke Taobao" of their own troublemakers, leisure fish, while the 618 launched the "idle Carnival", calling on consumers to stomp their hands after the rise in second-hand pactions, "spend the money back to some of the blood", allowing users to buy new when the same old money will flow.

In the past, big promotion was all about spending money. The emergence of leisure fish made the big promotion become a holiday for users and a small seller. The carefree fish manager Zhan Wei Ye even openly accepted an exclusive interview, saying that 618 his opponent was not a Jingdong but a subversive Taobao.

According to leisure fish platform

The hottest Macbook Pro and Macbook Air computers sell less than 4000 yuan on average, while Samsung's S7 edge and iPhone6 phones sell only half of the new price.

As at 14 o'clock on 18 th, there were 200 thousand circles in the "fish pond", which organized 11 million 420 thousand "fishermen" to sell idle, and the average number of baby interactions was 96.3 times.