Ji Wenbo: The End Result Of The Brand Must Be The Market.

2016 (spring) the scene of the "big coffee hall" of Guangdong fashion week ushered in a heavyweight guest, the Golden Summit designer and the new president of Guangdong Fashion Designers Association, Ji Wenbo.

In the face of nearly a hundred listeners,

The development direction and the business landing "are the themes, and tell about their struggle life and design values.

"I am not a master, I am just a tailor, a very bitter tailor who makes clothes."

Ji Wenbo believes that at present, no designer in China can be called it.

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The "design master" means that the designer's design must be highly commercialized and must be recognized by the market.

Ji Wenbo said that today's Chinese designers must reflect their unique values, enhance the value of the idea, and add value to the designed products.

A good designer can not only rely on simple ideas, simple knowledge and simple operation, but more importantly, he knows how to integrate highly with the market. This is very important.

Ji Wenbo visited the third Guangdong fashion design exhibition. He took this as an example to talk about his views on the cutting-edge design.

He pointed out that the direction of design must be marketization, and no market can not achieve big brands.

When publishing a product, a designer must be market oriented, but must also inject his own ideas.

Taste is the embodiment of the designer's ideological value, and combines ideas, concepts and concepts in the process of creation.

Medium.

"After all, the ultimate goal of a designer's brand must be the market."

Ji Wenbo believes that most of the designer's brand designs still come from the market and design according to the prevailing trend of the market. However, in the future, the design oriented market will become the mainstream, and the relationship between them is complementary.

Therefore, as an independent designer, whether it is designed to enter the market, or according to the market to complete the design, the purpose of both is to serve the good market, in order to meet the needs of consumers.

He suggested that Guangdong's independent designer or designer brand should be deeply studied in terms of design concepts and creativity, and future trends in garment development, so that consumers would like your brand so that you can win the market.

At the end of the speech, Wen Bo gave his own advice on the future development of the independent designer group by summing up personal experience.

First of all, enhance personal thinking and enhance brand awareness.

In the future, young designers want to realize the commercialization of their brands and completely place their products on the floor. They must develop in an all-round way, especially to integrate resources and make full use of resources. Secondly, do well in basic skills, develop a unique understanding of clothing, and then learn about consumers, deepen brand positioning, and grasp market information feedback.

Integrating culture, ideas, ideas and styles is the basic criterion for excellent fashion designers.

Internationally renowned fashion designer; the top prize winner of Chinese design; the Golden Summit Award winner; director of the China Fashion Designers Association, director of Fashion Art Committee; director of fashion fashion Committee of China Fashion Color Association; director of fashion menswear trend research director of China Fashion Color Association; many representatives of China participating in the international fashion week to make a special press conference. China's first men's fashion designer who was selected for the fashion week in Milan, the first foreign designer to be invited to participate in the fashion week in Tokyo.