Fast Fashion Brands Continue To Develop In The Chinese Market, With Amazing Quarterly Results.

China is a large and abundant place with large population. It attracts many merchants' wooden pipes. Now, the fast fashion brands will continue to develop the Chinese market. The performance of last year is gratifying.

Not long ago, H&M The first and only flagship store in Guangzhou opened in Parc Central. As the new member of Tianhe business circle, the first business circle in Southern China, Tianhuan is known as the ending of Tianhe Road. With its opening up, a large number of fast fashion and tide cards have been rushed into the market. Some brands are heading for the first time.

Recently, Magnus Olsson, general manager of H&M Greater China, was interviewed by Nandu journalists. According to his introduction, H&M has opened 73 new stores in mainland China in fiscal year 2015, with sales growth of 16%, and its growth rate is higher than that of 2014. It is expected that this shop will continue to open shop this year.

The location of the same business circle is different.

Besides H&M, the most important flagship store is here, and the brand ZARA and Massimo Dutti of Inditex group are also hand in hand into the sky ring. GAP group's GAP, Old Navy, I.T group's izzue, b+ab, 5cm, Aape, Chocoolate, Camper are also not falling. The first Adidas Women in Guangzhou was also chosen here. In addition, we can see Adidas Originals, Lacoste, G Star Raw, Columbia, New Balance, Vans, Beanpole, Beanpole, brand, and so on.

"Other brands are not good enough to evaluate, but taking H&M as an example, we are more optimistic about the Chinese market or the industry because we see that consumers everywhere have a great demand for H&M, and we hope H&M can set up shop in different places." Magnus Olsson said that the location of H&M mainly considered three factors: "one is the passenger flow problem of local consumers -- whether the demand for H&M products is large enough to open shops; secondly, whether we have a very good location in the locality; and third is whether the shopping mall or property can give us very good business conditions, which can help us attract more consumers." He said that H&M has not been worried about the consumption power of the Chinese market. "It has been seen in a number of other countries around the world that it has opened up shop in a more important business area, and the result shows no homogenization competition."

In addition, he believes that there are different customer groups between the plaza and the Plaza. Sky ring Flagship store design, from the layout or classification of products, will provide more space and more products than the best ones. Nandu reporters visited Tianhe business circle and found that even in the same brand, there are some differences in the design and product supply of different shopping center stores. For example, the ZARA of Tianhuan has children's clothing, which makes up for the other two ZARA children's clothing blanks on Tianhe Road. H&M is also, the proportion of children's clothing is very large, the category is also very rich, age from birth to teenage clothing. If the good Plaza has already surrounded a number of sports brands, then a Adidas Women. for women has been opened in Tian Huan.

Maintain momentum in the Chinese market

According to Magnus Olsson, H&M has opened 73 new stores in the 2015 fiscal year of mainland China. Its sales increased by 16%. in local fiscal terms compared to the 2014 fiscal year. This growth rate is actually higher than that expected in 2014, and the number of new stores is the largest compared with previous years. These new stores are mainly in a second tier city. Speaking of this year's development plan, Magnus Olsson revealed: "the shop opening plan remains roughly the same as in previous years, or it develops evenly throughout the country. If slightly different, the three tier cities may increase this year.

Magnus Olsson said that H&M has been expanding rapidly since it entered China in 2007. Therefore, the demand for talent is also very large. By the end of 2015, the number of employees in mainland China was over 8000, and the number of employees in Greater China was more than 10000. According to him, H&M plans to recruit more than 7000 jobs in Greater China in 2016. "The large scale talent recruitment activities called" here, I can "have recruited some 1500-2000 talents. According to him, the recruitment is mainly based on the staff of the store, which can be sales consultant, visual teacher, even the Department Manager or shop manager of the store.

Magnus Olsson admits that in large part, the recruitment of talent is partly due to the expansion needs of the company, "newly recruited staff will work in new stores or existing stores."

Huang Wenjie, chairman of Chu Rui commercial organization, told reporters in Nandu that any brand entering China will experience a process from slow to fast, from fast to steady. Compared with other traditional formats, the cycle of fast fashion will come even faster.

From the first quarter of this year Financial Report For the first 5 weeks of the first quarter of April 2, 2016, the total Gap revenue was $1 billion 430 million, compared with $1 billion 530 million in the same period last year. In the latest report released by the H&M group in the first quarter of 2016 (December 2015 to February 2016), the sales growth of H&M has declined, which is 9%.. However, entering the stable cycle does not mean that these brands will not open new stores. Huang Wenjie said that if a commercial property is symbolic to a city or a business circle, it will still be open to businesses. And Tian Huan is such a commercial property. For big brands, it is also necessary to "rush" to enter.