Nike Filed Two Patent Applications For Sneakers To Create A New World

Recently, the US Patent Office disclosed two patent applications submitted by Nike not long ago, which may illustrate a problem.

For example, what does Nike want to rely on to achieve the goal of "achieving an annual revenue of 50 billion US dollars in 2020"?

Wearable devices are no longer new words, and "future clothing will naturally contain intelligent ingredients". This is also seen more than once. Technology companies and garment industry are spared no effort to develop new technologies.

Apple Watch is the first generation of smart wearable devices.

But that is far from enough.

One is about embedding smart components.

The functions inside are similar to the functions of smart bracelet, which can provide speed, distance measurement and calorie consumption.

You can see clearly below.

Technically, it may not be very different from smart bracelet, but the components need to be redesigned in volume, pressure, shoe interior design and materials. The logic is mainly to continue putting "intelligence" into clothing, instead of buying one more on the wrist or neck. Instead of studying how to make smart rings look as good as other rings, it is better to put clothing intelligence on clothing.

Another document is about customization, using computer software to simulate the operation mode of the weaving machine. The display interface gives users a perceptual knowledge, that is, these two pairs.

How did it work out?

Software can filter materials and colors according to customer needs, and do personalized design, such as Flyknit series.

Of course, Nike has already started custom-made projects, such as 3D printing NIKEiD, but it can not achieve customer service on the fabric material level, and the above technology can have more room to play, and it looks more interesting.