Is Reebok Going To Be Sold? Will Or Will Not?!

Adidas, a sports industry magnate, has successfully planned a small white shoe this year to sweep the streets.

However, this side is not as good as Nike, and the financial crisis of Adidas is still widespread.

On Monday

Group finance officer Robin Stalker told the financial times that the group was not under pressure from shareholders, so it would not sell its fitness brand Reebok.

Why

Will it be taken alone? Let's see what's going on.

Though at the end of 2014, the very loud Reebok will be called.

The rumor is quite surprising, but since Adidas is more focused on asset restructuring, it is better to reinvigorate the Reebok faster by streamlining the product line and improving the quality of products in the light of prevailing sports.

In the 2013 and 2014, the Adidas group was affected by the downturn in the North American market and the downturn in TaylorMade business. Its performance was once regressive. At the same time, the US shoe brand Rocksport was stripped off at the beginning of the year, and it was sold to the joint venture company of the private Holdings Company Berkshire Partners LLC and the group New Balance Athletic Shoe Inc.

At the same time, as Reebok has always been called a good seller, profitability even exceeded the group's forecast.

However, according to financial officer Robin Stalker, the group will reassess the Taylormade of the US golf brand, and even sell it at a high price. But for the sale of Reebok brands, the brand is improving in the near future in the wake of the sports industry's beginning to pick up. At the same time, the group does not need to sell the asset.