Chanel Is Very Generous In Korea.

The fashion retailing industry is in a slump. Now the whole luxury industry is starting to do the same thing as Prada and Gucci, that is, discount sales to attract consumers.

According to South Korean media Korea Joongang Daily, luxury brand Chanel is also unable to sit on the table and began offering price discounts including high-end products in its Korean stores. If the brand VIP customer discount is the lowest, it can hit half off.

Chanel has 15 boutiques in South Korea, 6 of which are duty-free shops. According to one data, most consumers come from Chinese tourists.

Chanel global fashion President Bruno Pavlovsky has said Chanel intends to open flagship stores in Seoul in 2017.

Last week, the British luxury brand Burberry joined the Hongkong market in the sale promotion war, the rare sale of goods in Hongkong shops was the lowest. Half off, the industry revealed that this is the largest discount since the liberalization of mainland tourists in 2003, which highlights the trend of the declining trend of the fashion retailing industry.

According to South Korean media, Chanel participated in the sale of discount items including footwear and handbags in the first quarter. The discount ranges ranged from 30 percent off to 50 percent off. Discount shops included brand counters and duty free shops in department stores.

According to the clerk, the discount activity has lasted for dozens of days. Since November 1st, Chanel has already sold 60 percent off of the designated shoes. For example, the original price of a pair of high-heeled shoes is 1 million won, and the price after discount is only 400 thousand won. The price of accessories in clothing and handbags is sold at 7 discount.

Although Chanel will also conduct regular discounts on VIP customers, the discount rate and scope of participation will be greater than before.

In order to make a low-key discount sale, Chanel avoids the use of the "discount" posters to promote the products, instead of replacing the current price tag with the discount price tag.

Chanel added

In the discount war, the Domino domino effect gradually emerged, and the discount of luxury goods became normal.

A South Korean department store asked anonymous executives that the discount sale of Chanel in the off-season is included.

It is all held in secret and seems to be trying to maintain the reputation of the brand.

The global economic slowdown and partial regional turbulence have led to the accumulation of large quantities of unsold stocks of luxury goods brands.

SmithStreet, a boutique consulting firm, has said that even during the financial crisis, there were so many discount brands on luxury brands this year. "Inventory has become the biggest problem for these luxury brands."

However, there are people in the industry who say that luxury brands do not always attract consumers by increasing discount.

A big discount will only be effective for loyal customers. Besides, a large-scale sale or sale will not allow consumers to buy more positive items. It will be in a vicious circle. Discount sales promotion is the most helpless way for luxury brands, and it is also the most dangerous strategy.

Last year, the value of Korean luxury goods market was as high as 10 billion 600 million US dollars, according to analysts from Europe consulting company.

According to the latest data, South Korea has become one of the most popular countries for consumer travel in China. Chanel moved the show to Seoul for the first time this year. Some people in the industry analyzed the intention of Chanel to win the Chinese tourist market. Chanel is not the only luxury brand concerned about the Korean market. In June this year, Dior set up Asia's largest flagship store in Seoul, South Korea.

At the beginning of this year, Chanel dropped 20% in the Chinese market and adopted the strategy of global market parity. The whole luxury industry had no time to quell the feeling of consternation. A wave of price cuts swept across the luxury sector began. Dior, Versace and Cartire were following up the price promotions.

Even in May, Hermes, which had never been discounted, launched a two day discount sale in Hongkong, with some products being sold at half price.