There Is A Kind Of Insistence On Brand Name In The Textile Industry.

Today, our consumption habits, supply and demand, fashion efficiency, quality and value have changed.

Although not only did the Baleno family do well in the past, but today they are basically dead or half dead. What does this mean? Even though your direction and mode may be very suitable at that time, it is easy to understand these things in the face of creative destruction. Apple has replaced NOKIA, WeChat has replaced SMS and so on.

There will be many changes in the development of brands. You have to realize that what you insist on may be wrong.

For example, the membership model can not do in the automobile industry, the agency system can not do in the clothing retail industry, you have to stick to the death.

Therefore, entrepreneurs should have broader vision.

Do not drive a car today, the wind will do all the taxi App, tomorrow group buying hot all do group buying website, the day after tomorrow, the whole world do mobile phone games.

tradition

There are also many changes. There are Zara, FOREVER21, KM, HM and UNIQLO abroad, and there are hot air, YISHION, Semir, Giordano and so on.

Copying foreign business models is like digging holes for the future.

But you don't understand that KM is a typical SPA (Specialty retailer of Private Label Apparel) SPA mode, which can effectively link customers and enterprises to meet the needs of consumers as the primary goal, and achieve rapid response to the market by innovating supply methods and supply chain processes.

KM implements zero inventory, full trusteeship and high return investment alliance mode. It rents and decorates shops by investors. KM carries out unified distribution and sales management, and investors get high scores.

It has set up 20 highly automated dyeing and cutting centers, and has outsourced human intensive work to 500 small factories or even family workshops around the world. The logistics system that links these 20 dyeing and cutting centers with small peripheral factories is an absolute one, and it has been dominated by fast fashion based on the production of huge investments of one billion euros.

If you want to do this, you must first build a large infrastructure, invest a lot, and then do it slowly. The cost structure is quite different.

Two years ago, Metersbonwe imitated ZARA and became a domestic leisure.

Leaders and stores are expanding rapidly. As a result, sales fell for four consecutive years, and stock surges were hard to get rid of. In addition, 300 thousand consumers visited more than 4000 stores in the United States each day. About 30% of these consumers eventually became customers, and 70% lost because of various reasons.

In fact, you will find that many companies in China are very difficult to have something special and innovative. 360, Tencent and so on, the product innovation is not big. Antivirus software is an old thing, IM is also very early.

But the more important innovation of these companies is to make very different arrangements for restructuring the enterprise value chain, for example, through other links, the original fees will become free, or the original free will become a fee.

Even if there is innovation, the outbreak is not so strong, but the probability of their death is also small.

China's industry development is quite different from that of foreign countries. The traditional industries in foreign countries are already very developed, and there is no added value. After the mature development of traditional industries, high technology began to develop gradually and infiltrated into traditional industries. However, there is still much room for development in China's traditional industries. The high-tech industry and traditional industries are developing together in a mixed form.

In this way, the business model of foreign brands is likely to come to life after the introduction of China.

The main position of the physical retail industry is still standing. Even if it is hit by all kinds of things, but the market is like battlefields and the survival of the fittest will be eliminated. We hope that the new force will rise and expect the old brand to carry forward the essence and speed up the dross.