Jimmy Choo Low Price Because The Accessories Industry Is Not Good?

This year is a disastrous year for luxury brands, which is also not optimistic for the shoe industry. Not long ago, we said that BELLE was playing a crazy role in the expansion of the sport. After that, we got the group's selling the only shoe brand Sergio Rossi. Shoe brand Jimmy Choo.

With the increasingly full consumption market and the growing consumer psychology, it is more necessary for these single accessory industry brands to seek new economic growth points to cope with the current downturn.

As a single accessory brand, Jimmy Choo launched its lowest price in 52 weeks on Friday in London Stock Exchange, dropping from 1.08 to 0.94 per share, which shrank by 13%. The trend of concussion for nine consecutive months suggests that this shoe company with a market value of about 406 million has great risks.

From the front Sergio Rossi The sale of Jimmy Choo shares has fallen, and the emergence of these phenomena has also led to the thinking of fashion industry: since the recession, shoe industry has been obtained. Explosive type With the growth of consumers, the competition in the field of accessories has become very fierce as consumers avoid high priced garments and support low price accessories. But this explosive growth does not presage that a single accessory brand will win the battle in the future.

However, for Jimmy Choo, this path is already lagging behind in order to diversify and develop multi brand products. At present, luxury brands are competing fiercely in the cosmetics industry, and are not good at Jimmy Choo, which is diversified.