Gao Wang Fill: How To Balance The Road Under The Line?

The Internet pformation of traditional retail enterprises is becoming a new development format. Online and offline businesses are beginning to rebalance.

Parallel development on line and offline

Large platforms will integrate resources between them. We need to let consumers forget the distinction between online and offline, and only remember convenient choices.

In the past two years, Taobao's "double 11" constantly refreshed sales figures, which suddenly awakened the traditional retail industry, and the argument that the Internet business will replace the traditional retail business came one after another.

But now, things are changing.

The value is being lifted up.

The Internet pformation of traditional retail enterprises is becoming a new development format. The power of online and offline businesses is beginning to rebalance.

The concept of O2O is based on electricity providers.

The location of departure.

The traditional retail industry is not able to sell the offline items to the online track in the track of changing the net, because the online shopping mall does not provide the increment to consumers, but it adds a lot of costs.

I think that now has entered the O+O mode, that is, online and offline parallel development, mutual integration.

Alibaba enters Yintai and shares Suning, all of which are hoping to infiltrate under the line.

Now, after 85 years, the younger generation of consumers is rising. They are independent and have higher demand for shopping experience.

This hit just the three major pain points of the first generation of electricity providers (growing up in the PC Internet Era): fake goods and logistics costs are not controllable and the delivery time is longer.

With the good reputation and quality offline service, the traditional retail industry has the ability to avoid these shortcomings after going to the Internet.

In addition, the market will also breed a huge cross-border purchase market.

Cross - border shopping can search the best goods in the world, allowing consumers to enjoy the world's best consumer goods and lifestyle on the premise of not coming out of their homes.

Moreover, cross border purchase started and developed rapidly after the opening of the pilot policy of cross-border e-commerce in the past year. This is a new incremental market, and all entrant have an opportunity.

At present, we are committed to creating a O+O platform for consumers to provide online, offline, multi-channel services, and grow into an eco business.

The offline part vigorously develops two kinds of formats: complex and convenience store, and combines functions of shopping, entertainment, leisure and social interaction through various combinations of formats.

The online part takes the mobile terminal as the breakthrough point, and establishes the online platform with cloud monkey global shopping and cloud monkey fresh as the core business format.