Red Star Triumphant Dragon National Day Golden Week Sales Increased By 15%

A few days ago, red star Mei Kai Long, the largest domestic retailer in China, announced that the total sales volume of the National Mall was 7 yuan, 4 billion 830 million yuan, an increase of 15% over the same period last year, reaching 1 million 860 thousand passengers, 3 times the number of visitors to the Imperial Palace.

For how to achieve such a result, the billion power network learned that during the national day, red star Kai Lung Star Marketing, in the "spokesperson + star matrix" way, by "Dongfeng" to attract people.

The first is to invite Gao Yuanyuan and anglebaby to advertise the film, and play the slogan of "how to install the home, how to install it", and promote the one-stop service of non-standard products.

Followed by the wedding ceremony of Huang Xiaoming and anglebaby, more than 40 stars were invited to gather in the National Mall of the red star, and the mall star activities were held.

It is understood that the invited stars include Huang Xiaoming, Vincent Chiao, Kenny Ho, Kristy Yeung, Julia Peng, Zhang Wei, Zhang h, Joker Xue, Joker Xue, Joker Xue,

And so on, attracting a large number of people.

As Goldman Sachs reported in its report, as China's largest home furnishings and furniture store operators, Hongxing Mei Kai Long "self run + portfolio management and light asset shopping mall" business model has broad prospects.

According to the earnings report of the first half of this year, the red star is also showing its strong profitability.

According to its earnings report, the first half of the year, the red star, has recorded an income of 4 billion 281 million yuan, an increase of 17.4% compared with the same period last year, and its gross profit margin increased from 71.3% in the same period last year to 74.2%.

The core net profit of the company owner was 1 billion 194 million yuan, an increase of 31.1% over the same period last year.

Eleven red star, how can we get the sales results?

It is reported that the total membership of red star has reached 3 million 570 thousand, and the average price per member has reached 32 thousand and 700, and the contribution rate of members has reached 61.7% in eleven sales.

It is reported that at present

The industry has three characteristics: 1, the market potential is huge, and the total market is 2 trillion and 100 billion. It is estimated that by 2019, the industry will maintain a sustained growth of 10% every year.

2, a single purchase amount is higher, the user purchase choice is very careful; 3 non standard products characteristics, in the face of no standardized consumer demand, enterprises often need to be personalized service.

Red star said that the company focused on the mainstream market of the 67% share of the industry, attracting high-end brands to enter, bringing together the global home aesthetics, and guiding a diversified home consumption experience.

In fact, if 7 days and 4 billion 830 million of achievements are understood as stars, then we will ignore the power of red star.

After 8 years of listing efforts, the red star in June this year was finally listed on the Hong Kong stock exchange, but its luck was not so good.

The overall situation is not good enough, and the stock price performance is not satisfactory.

But even so, red star is still popular in Citigroup, Goldman Sachs and Morgan STANLEY's three largest international investment banks.

Billion power network learned that the three major investment banking institutions are optimistic about the red star, which benefits from its "mixed" business model.

It is reported that the "mixed mode" of red star, which includes the two heavy assets, is a self built shopping mall. The Red Star MC opens its own shopping mall in the first and second tier cities, and obtains sustainable and predictable operating income from merchants including rent and management fees.

The light assets are for the management of shopping malls, that is, to provide entrusted management services to the owners of the shopping malls, and to furnishing home furnishings and furniture stores with their own brand partners.