How Does Lanxi'S Textile Industry Break Through The Bottleneck Of Development?

Despite the downward pressure on the economy, Lanxi

Since the beginning of this year, the overall development has remained stable.

Recently, reporters learned from the relevant authorities in Lanxi that in order to make the textile industry stronger than the traditional strength of Lanxi industry, Lanxi has planned ahead of schedule in 13th Five-Year, how the textile industry can break through the bottleneck of development and achieve pformation and upgrading.

Identify the constraints of textile industry development

Lanxi's textile industry is dominated by cotton textiles, mainly in weaving, weaving, printing and dyeing, finished products and other industrial chains. In recent years, spinning has been enhanced, of which cotton stretch fabric (Bai Pibu) has an annual output of over 2 billion meters, and the annual output of denim is nearly 200 million meters, and its annual output ranks first in the country.

By the end of 2014, there were 1560 textile enterprises in Lanxi, of which 147 were regulated, and 61 were more than 100 million yuan.

In 2014, the output value of Lanxi textile industry was 28 billion 240 million yuan, an increase of 15.8% over the same period last year.

During the "13th Five-Year" period, according to the annual growth of more than 15%, Lanxi textile industry is expected to achieve an output value of 65 billion yuan at the end of the term.

Industry analysts pointed out that the textile industry as the largest pillar industry in Lanxi today has a good foundation and cluster advantages, but the vast majority of products are at the low end of the industrial chain and value chain. Due to environmental capacity and geographical location, high value-added links such as printing and dyeing and sales are basically in the field. Weaving products are mainly middle and low grade, homogenization and differentiation, which restrict the sustainable development of Lanxi's textile industry.

Lanxi development and Reform Bureau passed Lanxi's early stage.

The research and development of the textile industry in Lanxi during the "13th Five-Year" period are presented. It is considered that the way to break through the bottleneck of development is "upgrading" and "going out".

It is reported that during the "13th Five-Year" period, Lanxi textile industry will base itself on upgrading, focusing on improving quality, improving efficiency, optimizing and upgrading, and fashion, focusing on improving technology, equipment, products and environment.

For example, the production of traditional grey cloth will encourage enterprises to merge and reorganize, make bigger and stronger, enhance industrial concentration, upgrade existing equipment, and develop the way of developing industrial cloth and multifunctional textile for industrial use.

In addition, we need to focus on innovation and development, integrate fashion elements, enhance product quality, achieve product differentiation, fashion and diversification, and enhance added value and competitiveness.

Lanxi textile industry strives to develop its own intellectual property and core technology through 3~5 years.

We should enhance the added value and competitiveness of products, effectively enhance the market's voice and pricing power, and strive to build a multifunctional high-end business platform with textile global distribution center and weaving industry headquarters base in 5~8 years.

Exploring the development mode of "going out"

Lanxi denim fabric output has ranked first in the country. Facing the market situation of insufficient internal and external demand, Lanxi textile enterprises take the "going out" development strategy and occupy an advantage in the fierce market competition.

Zhejiang Xin Lan Textile Co., Ltd. is a key and export-oriented enterprise in Lanxi, specializing in R & D and production of denim fabrics, grey fabrics, printing and dyeing, printing and garment garments. The annual production capacity of denim fabrics is 50 million meters.

The denim fabrics and denim leisure clothing products produced by the company are well received by domestic and foreign merchants. The products are exported to more than 50 countries and regions such as the United States, France, Italy, Russia and other countries. The jeans and leisure clothing products have entered the brand monopoly field of WAL-MART, Tesco and so on.

Last year, the company achieved sales revenue of 720 million yuan, earning 82 million 260 thousand US dollars in foreign exchange, ranking seventy-fourth and sixtieth in China's fabrics, textile and garment export enterprises.

What is the secret of this company's success? The company leader introduces, first, rely on the "going out" strategy, and the two is to increase product research and development.

While establishing a sales network, the company has set up two research and development centers for jeans, jeans and casual wear. There are 61 professional and technical personnel engaged in technology research and development. In addition, Zhejiang Sci-Tech University and Wuhan Textile University have carried out school enterprise cooperation, and each month has developed more than 20 new products. At present, the company has 28 national patent products.

Lanxi textile industry how to "go out"? The Lanxi development and Reform Bureau suggests: first, face internationalization and realize the scale and agglomeration development of weaving industry; two, increase the integration of "two", improve the marketing mode, rely on e-commerce, break through the bottleneck of location, expand the textile market, and constantly explore the international market; three, focus on regional brand, form a brand with independent intellectual property rights and core technology, and encourage the leading enterprises to go out and explore the market.