The Success Of A Clothing Store Owner Helps You Succeed.

The idea of traditional clothing business is often a misunderstanding in discount stores.

Consider the idea of traditional clothing store, think that the color and size are all the first elements.

The discount shop is characterized by incomplete size and relatively backward color. Naturally, it can not be perfect when it comes to purchase. Only by taking advantage of weaknesses and giving play to the inherent characteristics of discount stores: brand + low discount.

First, the clothing of each brand is located in a certain age group, such as 20-25 or 30-40 years old.

Naturally, the size of the former is usually small, and the latter will consider the majority.

In addition, a new shop, every 10 guests into the shop, 7 suitable people, there will be no size of opinion, but the more fat guests will reflect to the store the clothing is smaller.

You bet.

As a shop keeper, we need to consider the needs of this part of the guests.

But the overall size of discount stores is usually between S-XL.

It is impossible to satisfy all customers' needs.

Some businesses will naturally consider looking for large size clothing to respond to guests' opinions, but such clothes are not cheap, and your advantage will soon be obscured by adulterated clothing.

WAL-MART can be the top 500 in the world, and it depends on "parity day by day".

While operating discount stores, add some new items to the market to sell.

Often such sales, operators are very difficult to grasp the yardstick, that is, how much is the new profit? If it is also maintained over 100%, such a shop, when guests come in, the feeling is "good-looking" clothes (New) too expensive, no advantage, no sense of discount shop taste.

Other

Under the new foil, it is even more "ugly".

After all, in this shopping environment, it seems that there is no way to start.

For example, a brand's clothing has 100 colors and 2 colors. According to the general election method, you can see about 20%.

The other 80% is no chance.

See, that is, even sales opportunities are gone.

Plus color and size.

Just imagine, is your eye really so accurate? A 160 yuan short sleeved top coat will have many defects at the discount of 7-8 discount. The color is not good, it's a little small, and it doesn't match my skirt (trousers) and so on.

Under the discount of 4-5 discount, there is almost no opinion. Most of the time, it is better to see which is more suitable.

Below 70 percent off, the price factor is no longer an obstacle, and many problems can be accepted.

If we buy more people, it will be a big loss for others to buy them.

It's better to start first.

When stocking, afraid of too many goods, pressing goods and pressing funds.

Our request for the first time in accordance with 10 thousand /20 square meters is the minimum requirement.

Just imagine that there are too few goods in a shop. Can guests find the right clothes? Besides, ten thousand of the goods may sell 50% of the goods, and the gross profit is 5000.

If only 2000 yuan, then even sell 500 yuan is a problem.

Many goods are the foundation of a discount shop.

1, learn to sell, small size, so business will be better and better, good shape of women, wear anything to look good, naturally, the frequency of buying clothes is much higher.

2, profit should be reasonable, general 100% is more appropriate.

3, goods as far as possible according to a brand.

Size, color, color.

4, the replacement time generally 1-2 times a month is more appropriate, clothing analysis is not to the season, for example, the first half of the summer is a good sell collar, the second half is a good sell round collar.

There are many friends in fashion business nowadays, but most of them look at how others do their own work. They also look at other people's discounts, and they also offer discounts. They also look at other people's high prices. They also have high prices. They do not have their own business philosophy. In the end, everything is slower than others. Business opportunities make others occupy the lead. Business is naturally not as good as others. Therefore, clothing business must have its own business philosophy.