Hai Lan'S Home Revenue In The First Half Of This Year Is 7 Billion 930 Million Yuan, And The Crowd Raising Mode Has Stepped Up Its Expansion.

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When the industry is in a downturn,

We should accelerate the expansion with the crowd raising mode.

Hai Lan's home issued a semi annual report. In the first half of 2015, business income increased 39.5% to 7 billion 930 million yuan, and 207 new stores opened.

Different from the market environment, Hai Lan's home is expanding rapidly.

Among them, the new stores in the first half of 2015 increased by 6.89% compared with the end of the first half of 2014. Net profit attributable to shareholders of listed companies increased by 35.68% over the same period last year, and turnover increased 39.5% over the same period last year.

Excellent international fashion

Yang Dayun, chief executive of investment company, said that the expansion of stores was aimed at increasing market share. "Hai Lan's home sales account for only a few percent in the 2 billion consumer market, and there is a big market space when other brands grow hard."

He believes that the success of Hai Lan's home lies in its success.

The upstream and downstream roles such as suppliers and landlords are developed into shareholders of the company, and flat up and downstream is achieved. The proportion of funds needed to operate in the operation process is very small.

The goods manufacturer sells goods directly to the store, and the two sides settle accounts 60 days after the sale.

Hai Lan's home does not need to replenish its own stock or inventory pressure.

Because the landlord becomes a shareholder, there is no need to pay the rent in advance, and when the new shop opens, the dealer will deliver a 1 million 500 thousand yuan deposit to Hai Lan's home. The deposit is enough to open another three stores.

The capital of Hai Lan home is mainly used in advertising promotion and supply chain construction.