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Shop Operation: We Must Consider The Feelings Of Customers.

2015/8/10 22:46:00 32

ShopClothing StoreBusiness Skills

The implementation of customer serialization is a simple and effective management method.

Two different ways can be used in specific operations.

(1) organize customers according to customers' attitude towards products.

(2) organize customers according to the amount of products purchased by customers.

The so-called customer series is to train loyal customers and first users, or A-class customers.

The high degree of serialization of customers indicates that the store has a good image, has a very good customer group, or maintains close contact with class a customers, at the same time, it can attract brands to pfer customers and no brand loyal customers.

Customers are people who can affect the company's profits. It is a large and multi-level group.

Shop customers are terminal customers, that is, users.

For shops, if they can't satisfy buyers, they can't succeed.

The relevant information of the identified customers will be constructed and input to the database.

The main content of customer database is mainly related to all kinds of information related to customers.

Knowing customers and understanding customers is a special thing.

A positive expansion

market share

Shops must understand the following problems through various ways and means:

Customer

demand

And what is the expectation? What is the most important requirement for customers in these needs and expectations?

How much can these demands and expectations satisfy? How much can competitors meet?

To manage customers, we need to adopt scientific management methods, including inspection management and relationship management.

Customer management must be understood and understood.

customer

A practical way is to implement patrol management.

Patrol management is to go deep into the scene and patrol among customers, in essence, to listen to customers' opinions and keep in touch with customers.

Relationship management, which guides you how to deal with customers.

If a salesperson is proficient in how to establish and strengthen relations with a class customers, he can make many pactions with these customers.

Dealing with customer complaints for the first time.

We must pay attention to customer complaints.

The quality of customer complaints directly affects the reputation of the store and the sales of the shop.

Find out the reasons for customer complaints.

The real reason for finding customers is the key to satisfactorily solve customer complaints.

Look at the dissatisfaction caused by the expectation gap, or the quality of the product, or the dissatisfaction of the salesperson's service.

Only by finding the exact cause can we prescribe the right medicine.

The essence of sales is to have customers patronizing, but only by acquiring and maintaining customers.

In order to acquire and maintain customers, it is necessary to implement customer management and establish good relationship with customers.


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