Is It Possible For The Blue Collar Market To Develop Into Another UNIQLO?

"A store invested 100 thousand yuan in cost and realized about 200000 yuan sales in two months, and the cost came back.

It's developing very fast. "

Chen Yuehai, general manager of Suzhou well conceived commerce and Trade Co., Ltd. is a Ruian person in Wenzhou. He started to set up a company in Changshu in 2006 to continue his development of the clothing supermarket.

He said that the location is mainly blue collar consumers, and the terminal is mainly located in industrial and township markets.

The supermarket is a blue ocean in the clothing market, and the market space is huge.

In the future, or in this blue collar market, another brand similar to UNIQLO is unknowable.

Thirty thousand clothing Supermarkets refer directly to the blue collar consumer market.

"The products include middle aged clothing, teenage clothing,

And various accessories, which cover all kinds of products required by family costumes.

The average shop area is hundreds of square meters, and it is very prosperous in some industrial parks where the blue collar is concentrated.

Chen Yuehai started the first clothing supermarket in Wenzhou Shuang Yu Industrial Park in 2004.

At that time, he made the first clothing supermarket in Wenzhou on the double cost of 100 thousand yuan, and only 2 months later, he made the cost and began to make profits.

For the first time, he came into contact with the huge market cake of "blue collar".

Before that, many of his relatives and friends in Ruian had already made the clothing Supermarkets run red.

"From the beginning of 1999, we opened clothing Supermarkets in major industrial parks in Wenzhou, and almost all the industrial parks in Wenzhou by 2002.

Then began to fight in the national market, including industrial areas, and some township markets. "

It is reported that, initially, these clothing supermarket's purchase channels are mainly based on the Ruian mall. With the booming business, the management team of clothing supermarkets is becoming stronger and stronger.

Since 1999, 16 years have passed since the Wenzhou people from Wenzhou to Yiwu, Ningbo, Jiaxing, Suzhou and other places have opened 3 000 clothing supermarkets across the country.

The loss rate of these clothing supermarkets is only within 5%.

Wholesale market becomes clothing supermarket incubator

When shopping in Changshu merchants City, you can see all kinds of pavements with the words "clothing Supermarkets, shopping centers" distributing centers everywhere.

Yes

Women's clothing,

Children's clothing and other categories.

A shop in Qing Lian Road clothing Plaza is mainly for men's wear. Shop staff Mr. Xu said that in the first half of the year it belonged to a low season and generally had little business, but in the second half of the year, business was very busy.

There are customers from all over the country to pick up the goods. In addition, there are many old customers who have long term relationship, and can also deliver goods by telephone communication.

For some of Ruian's warm clothing businesses, the volume of Ruian shopping mall is much smaller.

Therefore, Changshu's shopping mall has become the source of many new businesses.

As one of the largest clothing wholesale markets in China, the radiation force of Changshu's shopping mall offers greater convenience for the development of these clothing supermarkets.

Liu Zheng, general manager of Changshu branch of Japan group, is very familiar with the Changshu market. When he first arrived in Changshu, he enthusiastically introduced the situation in Changshu.

He said that many commercial developments in Changshu had to mention Changshu's shopping mall. After more than 20 years of development, it has developed from the original "road market" to one of the largest wholesale markets for clothing and clothing in China, and has become the incubator of many industries.

According to official statistics of Changshu's shopping mall, the mall occupies 3.71 square kilometers, with 35 professional markets in the city, 28 thousand shops, and 80 thousand operators from home and abroad. The average daily passenger volume is about 200000 passengers, the average daily freight volume is more than 2500 tons, and the daily average flow of funds is 612 million yuan.

Last year, Changshu achieved GDP of 80 billion 900 million yuan, fiscal revenue of 10 billion 272 million yuan, GDP1 per capita of $10000, and the output value of Changshu's clothing and apparel industry accounted for 1/3 of the total industrial output value.

In the city of merchants, we can see many famous clothing and clothing brands nationwide, which will set up exclusive stores, general distributors and general agents here.

Some Wenshang said that with the enrichment of product categories, the market makes their clothing Supermarkets easier to operate.

Seize the opportunity of blue ocean and end the era of individual combat

Excellent idea trading company chose 5 offices in the commercial square of Mocheng lakeside in Changshu. In this office, more than 20 people's operation team is making efforts to promote the development of the brand of "excellent idea / excellent clothing chain" clothing supermarket.

The company's executive vice president Cao Guang Guang introduces that there are more than 20 chain stores with excellent ideas, and each shop has an area of more than 800 square meters.

In order to make the business, service and brand image better, in the past two years, 9 old shops have been shut down, leaving the most competitive shops.

As a boss, Chen Yuehai has had a deep feeling in the past two years, because it is easy to open a shop, and some of his relatives and friends have little innovation in the operation for more than 10 years, including product structure and business mode.

With the change of consumer demand, this innovation is imminent. Especially after 2009, many clothing supermarket stores have encountered bottlenecks in their development.

Beginning in 2008, Chen Yuehai began to pform gradually, set up a good idea business company, and repositioning his shop with corporatization and branding operation thought.

He believes that this positioning of the blue collar market as a clothing supermarket, the blue ocean has obvious advantages, but also to seize the opportunity to take the opportunity to standardize, scale, brand thinking operation, continuous innovation, or in this blue ocean, to create another UNIQLO is also unknown.