Alexander Mcqueen Sales Increase Steadily

Although AlexanderMcQueen himself has been dead for 5 years, the brand he left behind is booming. He expects to grow to a medium sales of 500 million euros in the next three to four years. Luxury brand 。

In a research report released by RogerioFujimori, a luxury analyst at RBC, Royal Bank of Canada revealed that Alexander McQueen announced its future performance targets in its investor research activities in June 19th.

　　 Fujimori In the report, it is pointed out that although AlexanderMcQueen The size of the brand may not be able to change the stock price of the parent company, France luxury group Kering, but the AlexanderMcQueen brand seems to have found a balance between the artistic creativity and the commercial nature, which is also the core of the brand's operation in recent years.

Alexander McQueen's goals for the next three to four years:

Annual sales doubled to 500 million euros.

The number of direct outlets increased to 90, two times that of 2015.

Retail channel sales increased from 36% in 2014 to 54%;

Electricity supplier sales accounted for 2% of total sales revenue.

Sarah Burton, the founder's senior and current creative director, has successfully combined the brand creative idea with the strong business concept. According to the report, sales of leather goods made by Alexander McQueen brand accounted for 20% of total sales, 38% for women's garments and 15% for men's garments. RBC believes that the Alexander McQueen brand is not performing well in the Asia Pacific region, and its sales account for only 22%, behind the 31% of the US and 43% of the EMEA (Europe, Middle East and Africa) regions. However, it is worth mentioning that Chinese consumers are the biggest customers of Alexander McQueen brand, contributing 32% to the brand's global sales, followed by 23% of US consumers.

RBC expects that Alexander McQueen's pre tax profit margin is expected to reach 15% in the next few years, while retail retail efficiency will also increase from 15 thousand euros / sq m last year to 20 thousand euros / sq m.