Haijia First Costumes "Internet + Business Pformation" Landing Will Be Held As Scheduled

The attention of the first costumes "Internet + business pformation" landing will be held as scheduled. This conference gathered owners from Hubei, Hunan, Guizhou and other places, including brand manufacturers, suppliers, downstream purchasers, etc.

This landing will mainly focus on how the clothing store to deal with the impact of the Internet, and how to use the tools of the electricity supplier to increase the profit of the store.

At the meeting,

Wang Jiang, the general manager of China's brand apparel inventory trading platform, describes the development of clothing and other traditional industries in recent decades based on his experience in the apparel industry for many years.

Wang said that the costumes should not be afraid of the electricity supplier, but should use the electricity supplier as a tool to serve ourselves. Only in this way can we fall down and compete with the electricity supplier.

Wang pointed out that Haibo costumes "Internet + electricity supplier pformation" landing will not teach everyone in theory to pform the electricity supplier, but actually to dress people to explain how to operate, to practice, to truly realize the pformation of electricity supplier landing.

Feng Zong, a consultant on the shipping market, tells us how to make the profit of the store double by using the tools of the electricity supplier, and shows the background management system of the exclusive shopping mall on the sea platform, and the kelp distribution system, so that everyone feels the strong and practical help of the system.

In order to show the convenience brought by mobile Internet, Feng Zong distributed WeChat red packets at the scene.

Limited time snap buying activities.

While making everyone happy and relaxed, they also learned how to use various promotional tools of the exclusive shipping mall to attract more customers, so that customers can continuously introduce their customers to their stores, so that their own stores can have their own exclusive mall, and facilitate the pformation of the electricity supplier, so that the profits can be doubled.

Through this study, every boss on the scene is very pleased with this study.

Transformation has taken on a new direction.

Everyone is very conscientious to learn the model of the sea, and agrees with the idea that the ship is actually serving the apparel industry. There are many upstream suppliers, downstream stores and Haibo signed cooperation agreements. Many of the apparel industry leaders hope to be able to be combined with Haibo to become a municipal operator.

Related links:

In foreign countries, the proportion of online shopping is relatively small, and mainly software, e-books and so on.

But in China, the proportion of online shopping is quite high, and is constantly improving, and everything is sold.

This is determined by China's basic national conditions. From the two interest rate cut by the central bank this year, we can see that people's consumption desire is generally low, and the liabilities of enterprises are heavy.

The convenience of online shopping is a factor, but the price is lower than that of physical stores. It should be a decisive factor.

However, many online shops have low gross profit margins, and profit margins have been squeezed considerably, resulting in problems in some product quality, fakes and defective products, resulting in no win-win for businesses and consumers.

This is not a healthy business ecosystem.

Even in the era of digital information, manufacturing is still very important, because it is related to the prosperity of a country.

Americans now reflect: why should a country cheer for Boeing's recession and Facebook's victory? Losing the manufacturing industry may lose the foundation of innovation.

Taking the Chinese garment industry as a matter of fact, in recent years, it is really not very prosperous. One of the reasons is that consumers' consumption desire has been reduced. However, I think that the failure of enterprises to succeed in a timely manner is the decisive factor.

Why do we say so? First of all, enterprises can reduce their profits to the original reason because of "economic recession" and "online shop taking away share" and so on.

But as the saying goes, "there is only one reason why the product is unsalable and business is depressed, that is, the present working method is no longer able to meet the needs of the times and consumers."

Most business operators are bound by past historical experience and have no courage to change the concept of business models that have been successful many times before, thus losing competitiveness.

Enterprises should regard "customer needs" as competitors, instead of "peers" and "economic environment" as competitors.

Every era has different needs of customers in different times. Only by clarifying customer needs and changing themselves can we adapt to the trend of the times.

So what is the pain point? I think it is "cost-effective", "difference", "sense of presence" and "convenience".

The economy is depressed, so the price of goods is high; the "80" and "90" generation are more personal and independent, so the demand for goods is different; from WeChat, micro-blog, etc., we can see that people find an indescribable sense of existence in the social network; and shopping online can see the importance of convenience to customers.

How should we change it? First of all, let's set aside the successful experience, analyze the needs of consumers now, find the consumption pain points of target customers, use cloud and big data to analyze and to customize production according to the results.

Taking the clothing industry as an example, consumers change from being "refined" to "fast fashion", which requires clothing brands to react quickly to the market and reduce the production cycle, thus importing advanced information management software.

And in the process of garment development and production, for brand clothing enterprises, the design and research links take longer time. How to control and shorten the development time? Now, the XXX intelligent engine browser can solve this problem well.

Sewing browser is an information platform for browsing and managing local work data and Internet data. In the aspect of local data application, it can effectively manage and make use of the working process and data in design, pattern and edition, so that the efficiency of each developer can be maximized and the work synergy is strongest, so as to shorten the development cycle.