Playboy And Handong Unithed Work Hand In Hand To China's Post-90S Generation

According to reports, some analysts say that Playboys have been stationed in the Chinese market for twenty years and seem to have been regarded as local brands.

The question is whether increasing 400 stores and working with Chinese companies can really enhance the brand's strength in the Chinese market. After all, wearing the same brand with the older generation's uncle seems to be not the way for young people to do so.

As a famous American adult entertainment magazine, Playboy magazine is also familiar with Chinese people. Although this magazine has long been banned in China, its clothing products have entered China twenty years ago.

"China is one of our most important markets". Dandy Chief executive Scott Flanders said in a statement. According to statistics, in the past ten years, the Playboy has gained more than US $5 billion in the Chinese market. In the past year alone, China has contributed $500 million, and the total sales volume in more than 180 countries in the world is only 1 billion 500 million.

"We are upgrading through long-term brand promotion. cooperation Partners to enhance our portfolio, Handong United is able to provide a quality and excellent product quality partner, "said Matt nandby, President of the global licensing playboy. Besides, in Asia, they also want to cooperate with high-end brands, such as Marc, Jacobs and so on.

Matt Nordby, the Playboy's global licensing director, said that despite the recent Chinese government's austerity plan for many luxury brands, the Playboy's retail income in China has been growing by 7% as compared with that in China's GDP. Matt Nordby believes that Playboys have a strong customer base in China, and now they want to attract more young people's attention.

The Playboy's main consumer groups were men who sold men's shirts, suits and shoes with rabbit ears, and the Playboy itself had nothing to do with eroticism. But in the future, they will rely on electricity providers and women's consumption. "We will not sell rabbit ears in China, although Chinese young women always like to wear some rabbit ears hair accessories that western girls will use." Nordby "Very cautious," because it may remind people of moral problems and unnatural things.

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In terms of clothing business, consumers buy goods online, pay for them, sign for goods, or consume electronic tickets to store, so that online closure is completed. But in fact, after completing the online consumption, some customers left a bad comment on the business after all the after-sales service problems. For consumers, the first consumer experience often determines the attitude of consumers to businesses. When the consumer experience is insufficient, and businesses can not get feedback at the first time, the quality of service will continue to go bad.

"The first edition of all systems is designed to serve consumers, so that consumers can turn back in time and on time, and provide consumers with better services accurately." This is the service aim of the first edition of general manager Wang Bin, and for traditional enterprises, this is also a necessary service concept.

"To open up online and offline systems is to facilitate consumers to interact online and offline. Considering the results of the system and the way of service, the real increase in the viscosity of consumers is the best O2O for consumers to come back in time and on time," Wang Bin said.

At present, online and offline businesses can successfully achieve unilateral transactions, but it is indeed a difficult problem to get them through. And "let consumers turn back on time" is even more unpopular. In the end is to make O2O "landing", to achieve online and offline commercial closed loop, or just become a simple and brutal completion of online to offline consumption of pseudo electric providers. From the perspective of the whole network, is the first edition of the hi guest eligible for implementation?

It is understood that Tencent's user base, Ali's payment conditions, and Baidu's scenario environment have excellent advantages, but it is still difficult to get through the two ends. Therefore, not only can a certain aspect achieve a certain intensity, it can achieve O2O's closed loop, but the key problem is to achieve effective connection between the three links of user, payment and scene. From the application scenario to the generation of needs, and finally to meet the needs of the process, we need both typical application scenarios and powerful data analysis and artificial intelligence to achieve needs understanding and precise matching.