Department Stores Let Crowdsourcing Solve The Most Extensive Problems.

The department stores must carry out the differential revolution, especially with the network, which is very different. Otherwise, the physical shop only has the significance of the exhibition room. "At the same time, the price is also a factor," Zhang Chuan said. "Because of the rent, manpower and other problems, the same clothing department stores may increase the price by more than 8 times, which leads to the department store still has a certain business, and because of various cost problems, it forced consumers away."

As consumers become more and more intelligent, he will vote with feet, go to the physical store to try them on, record the models, and place the order online after returning home. So the exhibition room effect is not caused by the invasion of the Internet or mobile devices, but it is essentially a physical store's own problem.

After differentiation, department stores must start to train a new generation of customers, because today's traditional department stores are almost all for those middle-aged and old people who are of some age, so in a few years, when the core customers of department stores withdraw from the stage, and at the same time, enterprises do not breed new customers, then the department stores will go to the end.

Now the trend is that after 90 and 00 are now more and more in front of us. Their purchasing power and purchasing intention are very large, but we also find that their ratio to department stores and supermarkets is not high.

They will definitely go to cinemas, cafes, restaurants and so on, which are important places and components of the experience economy.

Different from shopping. Shopping It can be on the Internet, and cinemas can provide the experience that a movie can't enjoy at home: they will watch American drama at home, but the movie will go to the cinema, the cafe and the restaurant are the same -- all belong to only in a specific place.

"Therefore, department stores must transform, and the experience we have seen is that department stores must come out from the three words" selling things "to provide experience and provide the environment where only on-site participation can be made. Therefore, in the future, department stores may no longer be department stores, but theme experience houses and experience centers. Experience shopping mall " Zhang Chuan Express.

As a result, the word "user experience" must enter the transformation strategy of department stores. "One day, you will find that in the shopping mall, what you sell is completely non standardized, differentiated things. This kind of thing may be limited, or even offline, so that consumers can enter the store instead of searching the Internet." Zhang Chuan said.

The department store industry should never try to solve the demand that can be solved online, it must bring something that is not available on the line, but the price can be accepted.

If the traditional department store is "80% shopping + 20% experience", now we must reverse all this, let consumers "80% + 20% shopping", and these 20% shopping, not even the traditional Zara, UNIQLO, but those very exquisite, unique things - must be online can not buy, can not experience.

"The department store industry, and even the retail industry, should not be entangled in how to reverse the trend of the Internet, because you can't do it at all. The core of the Internet is" low cost "and" standardization ". Then the department store industry must make a new path to bring different things to customers through differentiation, and as long as you can provide differentiated experience, you can not only survive, but also live very well.