Government And Enterprise Linkage, To Fight Fake, We Must Support Our Own Brand.

Since the 80s of last century, world famous brands such as Nike, Adidas, PUMA, KAPPA and Timberland have made Putian their own processing factory.

In recent years, Putian has become an important production base for the export of the national footwear industry. In the process of subcontracting the world's top brands, Putian has accumulated a lot of world-class shoe making technology and experience.

However, with the continuous increase of production costs and the competition of low labor cost countries such as Vietnam and Laos, the footwear industry in Putian, which is mainly dominated by OEM, is now in a state of weakness.

According to the statistics of the Putian municipal government, the annual production capacity of the shoe making enterprises in Putian can reach 20 billion pairs, but at present, the idle capacity exceeds 1 billion 200 million.

Some enterprises have also gone through a detour in the pformation. Putian has even been dubbed "fake shoes city" because of its high imitation of all kinds of international brand names.

In the past two years, under the initiatives of the Putian government to crack down on counterfeiting and constantly support local shoe companies to upgrade their own brands,

They have started their own brand innovation.

According to the statistics of Putian Footwear Association, there are about 3000 factories with independent production capacity, including 310 large-scale enterprises and 300 registered brands.

However, the development of independent brands is still very difficult.

At the same time, Li Nu, who started with Anta, lost money after losing 50 million.

Since then, a large number of slaves have entered the middle of Anta.

Now Anta has been listed on the Hong Kong stock market, and Putian's Nu Nu has become its foundry factory, erasing its own brand.

In Sunway enterprises, 2/3 of the production lines are still being processed for H&M, ZARA, TOMS, K-7, Looklife, BBC and so on, and their profits are all used in cultivation.

Song Zonghu, chairman of the company, revealed that he had invested more than 200 million yuan in Si Wei Qi's investment.

But at present, his cognition is still not up to his expectations.

Si Weiqi's stores in major cities also have only 1/3 of the highest peak.

In 2014, Taobao released the "Taobao linkage police counterfeiting report" released in 2014. The Putian sports shoes cluster was listed as a fake area.

Shao Xiaofeng, chief risk officer of Alibaba group, proposed a new direction of counterfeiting: selling counterfeit products and selling fake products.

The future direction of counterfeiting must be centered on "comprehensive governance and fostering originality".

In early 2015,

And the Putian municipal government began the linkage between enterprises and the government, trying to integrate the advantages of the local manufacturing industry and the advantages of Ali on the e-commerce platform. The Putian municipal government has endorsed the original indigenous brand sports shoes, and Ali group has set up a working group in Putian to certify the footwear enterprises and products in the field, and has invested in high-quality resources such as Taobao, Juhuasuan and other electronic business platforms. It has tilted the quality Putian's own brands, thus promoting the pformation and upgrading of Putian shoe enterprises.