Site Selection Skills For Foreign Trade Discount Stores

Are you clear about the siting of foreign trade children's clothing? Choosing a good "base area" can bring rich sources to investors and make investors' business more prosperous.

Because each

The types of commodities are different, so there is a great difference in the space needed.

The space is too large to cover the remaining space and it appears empty and sparse. If the space is too small, it will not be able to display all the goods, so that sales will be limited.

Therefore, the position must be in line with its own needs, as far as possible, not waste nor cramped.

Floor selection is often avoided.

Joining the brand operator decides, but the floor also affects sales to a certain extent.

Generally speaking, clothing sales should not be too low, but it should not be too high.

Too low is crowded, making the sales environment noisy, too high will make customers tired and influence.

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Therefore, the operator should pay attention to the floor selection, unless the store floor is special, but the popularity is very strong. This situation can take the next step into consideration.

In addition to space and floors, there are also some of its foreign trade children's wear discount stores to join him.

For example, whether it is located at the corner, the corner, whether there is a column and so on.

If your shop is located in a dead corner, or there is a big column blocking at the shop entrance, then the flow of people is bound to be limited; if you can choose an excellent corner, then the advantage of the store can make you attract two people, and the customer entry rate will naturally be very high.

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As we all know, in the operation process of garment enterprises, the key is the careful construction of the terminal shops.

If a variety of clothing marketing strategies of enterprises can not finally land on the terminal shop, the performance improvement will be impossible, and input and output will be low.

In recent years, China's local garment enterprises have made remarkable achievements, especially in sports brands, men's wear, casual wear and footwear industry. Many well-known brands have sprung up, and industrial clusters have also been formed.

However, we have found an astonishing conclusion that although these well-known brands have set us a successful example, these successful marketing strategies have limited guiding significance for latecomers.

To sum up, there are 3 main successful clothing marketing strategies for famous brands in domestic clothing industry.

1, to win by opening stores: when many enterprises and brands were still immersed in the wholesale sale through agents or entering the shopping mall, some enterprising and courageous enterprises began their "enclosure movement" in the national market, vigorously opened their own stores, and formed an expansion mode of "opening more stores, opening large stores and opening up good stores", thus rapidly establishing the channel advantage and brand influence.

2, win by communication: in the implementation of the "enclosure movement", relying on the "star endorsement + CCTV advertising" clothing marketing strategy mode, many garment enterprises set off a vigorous brand building campaign in the whole country, and at the same time promoted the opening speed of the franchised stores.

3, rely on products to win: these enterprises rely on opening stores and disseminate rapidly to occupy the market heights. Then, through the well-known designers and designers at home and abroad, they continue to innovate in product research and development, in order to match the increasing number of franchised stores and mass advertising, and strive to make products conform to the brand concept and image.

Today, if a garment enterprise tries to succeed with the above experience, it is just like a fool's dream. For the "open shop", the cost of opening a shop today is not the same as that of that year. In terms of communication, not only the cost is rising, but also the media is diversified and fragmented, and the cost performance of the traditional mode of sale is greatly reduced.

Many enterprises are trapped in the bottleneck of development. One of the important reasons is that they fail to grasp the key to improving their performance.

So, what is the key is terminal store clothing marketing strategy.

No matter what kind of operation strategy the enterprise implements, if we fail to grasp the final link with the consumer, then all efforts will be lost.