Chic Brand Personas: Parity Will Become The Mainstream Habit Of Consumption.

From March 19th to 20, the twenty-third China International Clothing Fashion Expo The exhibition was held at the National Convention and Exhibition Center (Shanghai) in Hongqiao, Shanghai, and a group of local brands such as Wuxi red bean group. According to the exhibitors, in the future, clothing and clothing consumption will return to reason. "Luxury" brand sales will become difficult. "Parity" will become the "mainstream" habit of public consumption.

Almost one thousand yuan. clothing For ordinary office workers who enter 3000 or 4000 yuan daily, such consumption is definitely not enough. Then, where is the way out for the future? In March 20th, Zhou Hongjiang, the responsible person of the red bean group, who participated in the twenty-third China International Fashion and accessories fair, shared the "feelings" of the participants with the public. Zhou Hongjiang revealed that this year's exhibition shows many trends in the future of the garment industry. One important aspect is that prices will tend to be "civilian". Through the exhibition, he found that the purchase and sale of luxury brands is very unsatisfactory, and the consumption of civilian prices is being seen. Clothing civilian consumption will become a trend. He believes that the main feature of future clothing consumption is "civilian". The general public is the mainstream of society. Their consumption is "parity".

For example, he said, the same monthly wage of 3000 yuan ordinary office workers, European Union office workers to buy a piece of clothing to spend 50 euros, accounting for less than 2% of wages, while in China a clothes thousands of thousands, hundreds of dollars, accounting for the high wage ratio is self-evident. "This is obviously unreasonable, especially the current and future economic development, which will inevitably reduce such unreasonable situation in the future. Luxury brand Consumption must be more and more difficult to sell, and civilian consumption will become the main force. At present, with the economic trend brought about by the transformation and development, this consumption habit will also be strengthened.