Wenzhou 80 Generation Boys Sell Shoes Successfully

Wenzhou 80 generation young man Lin Hao sells shoes, heavy originality, redevelopment.

Lin Hao has his own development team. He is a top student in the Academy of fine arts and science and technology. Lin Hao sells shoes, especially quality.

As long as there is a pair of shoes whose quality is not up to standard, the whole batch is pushed down and redone.

The shoes of his family always invite some celebrities after 90 to wear them, and then publish them on the Tmall store's website.

However, to sum up the success of Lin Hao's shoe marketing, the most important point is to excavate the buyer's data.

At the end of last year, Lin Hao made an account of himself. The turnover of the whole year was close to 70 million yuan, almost double that of 2013.

Lin Hao is located in the office of more than 1000 square meters of high-tech business incubator. The number of backstage operations and customer service departments is the largest, with forty or fifty people.

In the more than 2000 square meter warehouse, the latest spring shoes are all in place, less than ten people are packing and shipping.

Background operation is his core department, which is responsible for data analysis of online stores.

How many people sell shoes on Taobao? How can they sell faster and faster than others? The reason why his sales success is so successful is that he will use data to sell shoes.

"Recommendation for consumers to explode money seems to be a service launched by online stores, which is actually a marketing tool for online stores, and is an important way for sellers to increase sales."

Lin Hao said, "successful explosions can greatly increase the weight of search, so that your products can get more free exhibition opportunities and introduce more natural search traffic."

Good data analysis can not only help sellers sell shoes, but also enable sellers to find blue ocean market quickly and accurately formulate effective marketing methods.

"Last year's sales figures are different from previous years."

Lin Hao told reporters, "from last year's turnover, 10% of the data were provided by micro dealers.

And in the previous year, this figure is still negligible. "

This is a very obvious signal.

Lin Hao told reporters that from the beginning of this year, they will focus on training WeChat agents, and will increasingly pay attention to the customers brought by the mobile Internet.

"Find the right thing on WeChat.

It is a long process.

At the beginning, we need a lot of distribution. Maybe there are thousands of agents to help us sell our products.

This stage is mainly to make them grow wild.

To a certain extent, part of the micro dealers can not sell, part of the micro Shang insisted.

Persistent

We will focus on training.

Teach them how to sell, and even develop a special style for them.

In Linhao's network sales process, data software covers almost all aspects of work, from pre-sale, after sale to sales, finance and so on.

Lin Hao said with a smile that he paid much attention to process - based work and software applications in the early days compared to his peers.

"Decomposition of each workflow, including sales, including orders,

Order printing, we have refined the process to decompose the process better.

According to data software, the most effective and concise management is Lin Hao's management strategy.

"Such as shopping guide, professional photo shoot, description page guidance, after-sale service mechanism, quick response logistics system, choose express company, each point is constantly improved according to data."

Lin Hao said.