Chinese Design Should Start From Localization, Imitation Copy, Unable To Walk Independently.

The awakening of consumer consciousness has made it possible in recent years.

Constantly changing, the design is also mentioned by the local garment enterprises to an unprecedented height.

However, the importance of design has not obviously reversed the serious phenomenon of homogenization in the clothing market. On the contrary, with the popularity of international fast fashion brands, which have long been copied in the local market, the original design of "three views" of local enterprises has been further distorted.

In order to ensure that the style design "originated from Europe, leading the trend" of pure lineage, many entrepreneurs have also smashed the "capital" and constantly raised the funding threshold of copy: from the previous online version of the burst version to "fly" to go to Paris site copy.

The team has changed from the original Chinese to the top design team in Europe. The design director of garment enterprises has also seen more and more foreign faces from the United Kingdom, Japan and South Korea. It seems that only in this way can we prove that we have not been killed by the tide on the beach.

Although clothing companies are tacitly playing gimmick games, the homogenization of terminal products has not been alleviated. Instead, they changed the former "East Gate" into the current Givenchy.

I feel deeply about this.

Givenchy's dog head, MOSCHINO's SpongeBob SquarePants and other distinctive brand products are basically on the brink of being played poorly.

I believe a lot of people have seen many Givenchy dog head patterns when they go shopping. They are copied to the new season products of different sizes and brands from different positions and angles.

Plagiarism has even spread to the original designer brand of China's original design.

In addition to the familiar big names in the major design competitions, Zhang Zhaoda's cooperation with expensive steps was also plagiarized by fashion blogger desi, and his launch of Alexander Mcqueen and Christian Louboutn was definitely the 360 highest tribute paid by plagiarism without death.

Not long ago, when Ji Cheng scolded Alibaba employees for wearing fake clothes and blaspheming their original designs, the crowd had not yet had time to grips with her. It was the Japanese designer, Mihara Yasuhiro, who was really hurt.

Although each brand and every designer after being copied, they are very original and plagiarized, shouting "no copy is the bottom line". However, this bottom line has been constantly broken through in places we can't see, but the technique is becoming more and more hidden.

From famous international brand to niche design brand, local

By enriching the style of terminal, copying is also promoting the world brand view of Chinese people.

Local brands can not help thinking about the persistence of copy. Can other people's money really be strong in Chinese design?

I often hear my friends complain that the clothing styles in the mall are really dazzling, but after trying it on, they find that they always can't buy a desirable dress.

With the improvement of Chinese aesthetic standards and the return of consumption rationality, what kind of design and products should companies use to retain Chinese consumers?

The progress of Internet technology really brings the fashion view of consumers from all over the world, but the difference of national preference, skin color, body shape and cultural background will still make it possible.

In different countries and regions, it is consistent with the interpretation and performance of the nation. This is also the advantage of local clothing enterprises in dealing with the impact of foreign brands, that is, localization.

In the face of increasingly fierce competition in the Chinese market, local clothing enterprises must not be able to talk about the design from the local consumption while they understand the fashion of the world. Instead of spending huge sums of money on copying the copies from Paris, they should concentrate on their customers and markets, and start from the customers' preferences and habits to form their own product design competitiveness.

If you really have no intention of designing, please take the courage of Han Du Yi house: if you don't have time to go to Korea, then come to the Korean clothing house (because the copy we copied).