Window Elements Determine The Visual Influence Of Clothing Stores

As the main way of visual merchandising in terminal display, window display can create visual impact and rendering to consumers, and create an inner emotion and character in the mind.

And produce a kind of interaction under the good sales atmosphere.

The window display mainly highlights the characteristics of the product, creating a sense of beauty on the eyes of the consumer, displaying the texture and color of the outstanding clothing by catering to the pleasures and feelings of the eyes.

Successful window design must be unique and unique visual symbols, and tell a story in a rich way.

It is also known as the main design idea of display design branding and brand personality.

The window design mainly focuses on fashion and window design.

Though domestic is developing

Brand design, according to the trend of fashion and sales themes, constantly convey the theme of the season, but because of lack of creativity, and did not form a good change of image, resulting in insufficient aesthetic feeling.

Window design, brand image, creative design is not enough.

The design idea of the window mainly comes from the display of brand image and brand personality.

Brand image is a concept without any shadow.

But brand image exists in the minds of consumers.

It is based on symbolic meanings such as visual symbols and behavioral symbols.

Window design needs to convey a visual symbol.

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As a disseminator of brand image, the window can perfectly give the brand a certain identity and meaning, and display the unique personality of the brand.

For example, in Fifth Avenue, France, Champs Elysee Boulevard, Milan, Italy clothing Boulevard.

A collection of fashion brands in various countries.

These brands can be displayed in these gorgeous and respectable places under certain window design, lighting application, color matching and spatial layout.

And these long history, the world famous Boulevard also gave these brands certain historical meaning and value.

The display of brand image can accurately reflect the brand personality appeal and pursuit.

The whole window is decorated with a light blue background in color matching, and the color of the box is beige.

With the gray tone of the clothing and black business dress brand, it fully demonstrates the brand's leisure and fashion, and also shows a kind of cultural taste and rich connotation of brand connotation.