Coach Plans To Accelerate The Pace Of Transformation By Acquiring High-End Shoe Brand.

New York modern luxury accessories and lifestyle products design brand Coach plans to accelerate its transformation by acquiring new high-end shoe brand. On the night of January 6th, Coach announced that it had signed a formal agreement on the acquisition of the leading ladies luxury footwear design and manufacturer StuartWeitzmanHoldingsLLC and the private Holdings Company SycamorePartners.

It is reported that the transaction value of up to 574 million U.S. dollars. According to Coach, the transaction will strengthen Coach's leading position in the high-end handbags and accessories industry. At the same time, for the Coach that announced the brand transformation plan earlier this year and made good progress, the transaction will also enhance the company's profits in real time.

　　 Luxury goods Zhou Ting, President of the Institute of wealth and quality, pointed out to reporters that whether it is the investment industry or the luxury industry, acquisitions and operations are two different things. From the perspective of acquisition, capital operation is only the first step to brand development. It does not mean that the brand has the ability to run the brand that will be acquired in the future. After all, the luxury brand also has its own independent operation method and supporting business mode.

It is understood that StuartWeitzmanHoldingsLLC has established multi-channel distribution network covering 70 countries in the world, including direct stores in the United States and Europe, international franchised stores and stores in China, as well as a large scale global wholesale business. In September 30th September 30, 2013, ~2014 recorded a net sales of about $300 million.

VictorLuis, chief executive of Coach, said: "StuartWeitzman has the track record of steady growth, and the huge potential of further development in domestic and foreign markets. StuartWeitzman brand The scale, business scope, growth momentum, and continuity of management team help to integrate the brand smoothly into the Coach family, and let Coach continue to focus on implementing its brand transformation plan.

"Just now. consumption As for the trend of development, the attractiveness of traditional front-line brands to consumers is declining rapidly. Consumers need more high-end, niche, and creative design brands to become part of their lifestyle. As a result, many brands are increasing their acquisition of high-end and niche brands. Zhou Ting told reporters that the whole brand of luxury goods is developing towards collectivization and scale, and Coach is no exception. In the future, there may be a series of acquisitions to scale and collectivize, so as to complete the capital market to shareholders' interests.